Culture meets creativity - Hard Luck Designs

Amotai is proud to partner with Hard Luck Designs to bring you this Supplier Diversity Week 2026 event. Together, we are creating an opportunity to celebrate Māori and Pasifika-owned businesses, build meaningful connections, and experience supplier diversity in action.

From a side hustle born during COVID-19 to a creative agency making space for non-boring stories. 

Join Hard Luck Design for an inside look at the people, culture and creative thinking behind the brand.

At the heart of Hard Luck is a belief that culture and design are intertwined. Hard Luck Design are passionate about challenging the creative industry to approach Pasifika-led design differently — creating space for culture, identity and lived experience to shape the work, rather than treating them as separate from the creative process.

What to expect

• Hear how a side hustle evolved into a growing creative collective, including our whakapapa, influences and what drives our work.

• Explore a showcase of recent projects and campaigns, with insights into the thinking, challenges and creative solutions behind them.

• Get a look at how they move from an initial brief and strategy through to concepts, design and delivery.

• Discover how working with a boutique creative studio can bring fresh thinking, agility, direct collaboration and a more personalised approach.

• Learn why we believe culture should be part of the creative conversation from the beginning, and how authentic partnerships can create stronger, more meaningful work.

• Explore how organisations can create greater value by partnering with diverse suppliers and giving creative businesses the opportunity to bring their unique perspectives to the table.

Come through, meet the crew and hear why Hard Luck is about more than design — it’s about creating space for people to tell their stories, their way.

View Hard Luck Designs website here.