Sustainable Storytelling
Event description
Promoting an innovative and sustainable fashion business is challenging, and telling your brand’s story with authenticity and impact even more so. The Sustainable Storytelling workshop will detail how to share and promote individual product stories that engage conscious and curious consumers, designed for small business owners, designers and those starting out in the fashion world.
This interactive and practical workshop will focus on telling the story of one of your products. It will explore effective ways of communicating your sustainable practice to develop a nine-tile Instagram grid, perfect to use as a template for future communications. The event is designed to enable social connection through the sharing of fashion knowledge and designed to support of small businesses to communicate crucial product information without fear of greenwashing.
The Sustainable Storytelling workshop forms part of Collarts X M/FW23 partnership project and will use examples of the work produced by Collarts School of Design students (from Fashion & Sustainability, Fashion Marketing and Photography). This collaborative project (on show during the M/FW 2023 Underground Runway) focuses on how we can enhance the world of fashion through innovative use of textiles.