Sydney Content Strategy Meetup - April 2024

Join Sydney web content strategists, content designers, information architects, website managers, digital producers and UX designers to discuss crafting the best digital strategy for users.

This is a fun and collaborative meetup run by Elle from Elle Geraghty Content Strategy :)

Today's topic

Intro to ChatGPT and AI: How to make sure it doesn't f**k with your creativity

Discover the possibilities that Artificial Intelligence brings to the realm of content marketing and how it can be harnessed to elevate content strategy.

What You’ll Learn: 

• History of AI + GenAI + why it matters that you know this 
• What is ChatGPT? 
• How to craft a prompt that works in any situation (no static prompt sheets here!) 
• How to not let AI f**k with your creativity

Today's guest

Sarah Spence - CEO Content Rebels

Hey there! I’m Sarah, proud Founder, CEO (and the country's Best Marketer, thanks to the Australian Marketing Institute ) at Australia’s fastest-growing content marketing agency, Content Rebels (formerly Content Copywriting)  With my incredible team of rockstars, we’re shaking up the industry with innovative ideas, rebellious curiosity and a whole lotta fun.

Why be the same when you can be unforgettable, right? We’re helping brands achieve next-level content marketing goals and making our clients look good in the process.

I’m a proud ambassador for neurodiversity and my ADHD brain is my superpower (as well as my archnemesis, depending on the day) T This means I see things a little differently than most and, in this fast-paced, ever-changing world of digital marketing, thinking differently is the catalyst for success 

I founded Content Copywriting in 2014 when I was a new mum seeking a change from the corporate landscape and craving more flexibility and purpose in my career. The little ‘Content Copywriting engine that could' grew from strength to strength, and in 2019, I made the decision to move my sole trader success into an agency model – and haven’t looked back.

I’m beyond proud of the success I’ve achieved in leading this company (in various different roles!) and in the successful people I’ve had the privilege to hire along the way. Now, as CEO, I have a strong vision for our future. We’re now leading the charge in revolutionising content marketing and strengthening customer journeys for our clients.