Sydney Content Strategy Meetup - August 2025

Join Sydney web content strategists, content designers, information architects, website managers, digital producers and UX designers to discuss crafting the best digital strategy for users.

This is a fun and collaborative meetup run by Elle from Elle Geraghty Content Strategy.

Rundown

• 6 pm - doors open for networking, pizza and drinks

• 6.30 pm - event starts (no building entry after this time)

• 7 pm approx - Q and A

• 7:30 approx - workshop exercise

• 8 pm approx - more networking and drinks

• 8:30 pm - doors close

See more information on the Sydney Content Strategy Meetup website.

Panel

Gen AI has been with us for several years now - let's take a look at the highs and lows of how it has impacted our practice and explore ways to continue utilise it in a positive and pragmatic manner.

Panellists

Angela Stengel, Head, Digital Content and Innovation. ABC

Claire Mahoney, Content Designer, Kinde

Luke Ellery, Senior Content Designer, Atlassian

Sophie Greenfield, Senior User Experience Consultant at CBA

Angela Stengel

Angela is the Head of Digital Content & Innovation at the ABC. She has worked in a range of digital and content roles at the ABC, including leading strategy for podcasts, products and innovating with formats. The intersection of humans and machines has always been of interest to her, as is engaging young and diverse audiences and exploring the ethical uses of AI in media.

Claire Mahoney

Claire works at Kinde, a SaaS startup, where she's been fumbling her way through the wild world of AI tech, figuring out what it means for content, documentation, and whether the robots really are coming for our jobs (spoiler: maybe).

Luke Ellery

Luke is a Senior Content Designer at Atlassian, based in Sydney. Luke specialises in collaborating with his cross-functional partners to design accessible and delightful software experiences. Currently, he's contributing to the development of Atlassian's AI product, Rovo, within the Central AI team.

Sophie Greenfield

Sophie is a ‘full stack’ UX designer with decades of experience, the last 4 years as a product designer at CBA and the previous 6 years as a corporate design consultant. Her consultancy experience ranged from product strategy development with ING Direct, through to UX research for Westpac. (With some fintech and startup adventures in-between). Since the launch of Chat GPT in 2022 she dived deep into all things AI.