Join Sydney web content strategists, content designers, information architects, website managers, digital producers and UX designers to talk about crafting the best digital strategy for users.

Today's guests

We are very lucky to have Natalie Dunbar and Erica Jorgensen in Sydney for Web Directions Summit.
This will be an informal meetup at the pub where you can chat with Natalie and Erica and other content strategy meetup members.

NATALIE MARIE DUNBARAUTHOR, SPEAKER, TEACHER, SENIOR MANAGER, UX CONTENT STRATEGY

Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization.

Natalie has worked in various roles as a content writer and strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com. She’s also produced original content for federal agencies that include the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veterans Administration (VA). She is also the author of Rosenfeld Media’s newest title, From Solo to Scaled: Building a Sustainable Content Strategy Practice.

Natalie is also an active member of Women Talk Design and was a founding member of the Content Strategy Los Angeles meetup group.

ERICA JORGENSENDIRECTOR OF PRODUCT CONTENT STRATEGY SLACK.COM

Erica Jorgensen's 20-year career has included content leadership roles at startups including Amazon and Rover.com and global companies like Expedia and Microsoft. She’s the author of Content Research for User Experience, to be published in early 2023 by Rosenfeld Media. She's hellbent on lifting up the content community and getting us all the respect we deserve. Erica mentors content designers through Hexagon UX, Ladies that UX, and the University of Washington’s Human-Centered Design & Engineering program.

This is a fun and collaborative meetup run by Elle from Elle Geraghty Content Strategy :)