How to Create Pro-Level Content That Actually Gets Seen

Struggling to stand out online? Tired of posting videos that don’t hit like they should? This is the workshop that changes everything.

Whether you’re a creator, coach, small business owner, or someone building a personal brand — if you want to produce better content, faster, this hands-on workshop with content expert Jason Morris will show you how the pros do it. You’ll learn how to plan, shoot, and edit content that stops the scroll and builds real audience connection — without the guesswork or the fluff.

This isn’t about filters and trends. It’s about building content that converts.

You’ll walk away with a step-by-step content strategy, gear and lighting know-how, and insider tips to elevate everything from Reels to YouTube. Jason will break it down in a way that’s practical, no-nonsense, and tailored for real-world creators who want results.

What You’ll Learn:

Intro & Icebreaker

Get to know Jason Morris — a full-time content creator whose work grabs attention across platforms. He’ll break down the mindset behind high-performing content.

The Content Process (From Start to Publish)

Plan your shots. Shoot with purpose. Edit like a pro. Jason walks you through exactly how he does it, so you can do it too.

YouTube vs Instagram: What Works Where?

Understand how to tailor your content for platform-specific impact — what hooks on YouTube won’t always work on Reels, and vice versa.

The Gear Breakdown

Cameras, lenses, lighting, audio — Jason shares his go-to kit for different content styles and budgets. No fluff, just what works.

Lighting That Levels You Up

Learn how to shape light to boost production value — even if you’re shooting from your living room.

Storyboarding, Shooting & Editing

Discover how to structure scenes, choose cutaways, and edit for impact — this is the part most people skip, and the reason their content falls flat.

Polish & Publish

Get Jason’s workflow from raw footage to final upload. What tools he uses. How he adds finishing touches. And how he stays consistent.

This Event Is For You If:

You want to create content that doesn’t just look good — it gets results.
You’re stuck in a cycle of guesswork and need a clear strategy.
You’ve got ideas but struggle to bring them to life on screen.
You’re ready to take your online presence seriously — and make content that stands out.

Where to park?
There’s plenty of street parking around the studio, and if that’s full, you’ll usually find space at Bunnings or Woolworths just across the road (also a good excuse to grab a snack or last-minute plant).

Important note: Google Maps likes to play games—it often drops people at the back of the complex. We are Unit 27, but don’t let that fool you: we’re actually the second unit in the main front section of the complex, not hiding out in the far corners.

Please don’t park in the warehouse bays inside the complex (we know they look tempting), as they’re reserved for loading and you might end up making friends with a forklift. Parking is at your own discretion—we can’t be held responsible for any parking fines, tow trucks, or passive-aggressive notes left on windscreens.