Stand Out or Fade Out

The New Rules of Tech Marketing

Tech marketing has never been more competitive, more crowded or more challenging.

Demand channels we’ve relied on are disappearing.

AI is flooding every channel.

Buyers are tuning out.

And marketers face drowning in a sea of sameness.

The old playbooks aren’t working anymore.

Tech Marketers Conference 2026 is where New Zealand’s tech marketers come to learn what actually does.

What You’ll Learn

How to build a technology brand that drives real revenue
How to break into global markets from New Zealand
How to create marketing that actually gets attention
How to use AI in ways that deliver results – not just hype
How to align teams and get things done inside complex organisations

Why Attend

This isn’t a theory-heavy conference. It’s first-hand knowledge grounded in real world stories from successful brands.

You’ll hear:

Real case studies from NZ tech companies
Proven strategies you can apply immediately
Honest lessons on what worked – and what didn’t

And you’ll connect with:

The people shaping tech marketing in New Zealand
Peers facing the same challenges as you

Who It’s For

Forward leaning marketers from grads to CMOs
Growth, demand gen, customer and product marketers
Founders and operators scaling globally
Anyone serious about improving their marketing impact

Featured Sessions

Why Most Tech Marketing Doesn’t Work (and What Actually Does)

This keynote sets the tone for the day by unpacking why so much marketing fails to deliver real impact, and what the best teams are doing differently in 2026.

Why performance-only strategies are hitting diminishing returns
The resurgence of brand as a commercial growth driver
How AI is amplifying both good and bad marketing

Content That Actually Converts in 2026

Learn how modern tech marketers are creating content that actually drives engagement, trust and commercial outcomes in an increasingly crowded digital landscape.
Creating content that works across channels (LinkedIn, search, community)
Moving from generic content to problem-specific, high-signal content
The rise of employee-led and founder-led content

GenAI Marketing Best-Practice

A hands-on session focused on helping marketers maximise visibility and impact across emerging GenAI discovery platforms and channels.

Practical strategies to optimise for GEO/AEO
How GenAI is changing customer discovery and search behaviour
The emergence of paid promotion in GenAI channels (e.g. ChatGPT)

Customer Lifecycle Marketing – the Hidden Growth Lever

Marketing is no longer just responsible for pipeline. This session explores how customer growth, retention and expansion are becoming critical marketing outcomes.

Why customer lifecycle marketing is key to preventing churn and maximising LTV
Segmentation and data insights that drive customer growth strategies
Aligning marketing, sales and customer success around a single funnel
Metrics that matter in 2026

Contact the host of Tech Marketers Conference 2026

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