Tech Talks #11 - From Trade Marks to Competitive Edge: A Deep Dive into IP Strategy

Join Laura Russo from IP Australia for a comprehensive introduction to intellectual property (IP) tailored for businesses. Laura will cover the basics of IP and explain the differences between trade marks, domain names, and business names. Learn why protecting your IP early is crucial and how a solid IP strategy can give your business a competitive edge. Attendees will also discover tools like TM Checker, a free trade mark availability checker, and other resources to help navigate the IP system effectively.

What You'll Learn:

Introduction to Intellectual Property:

• Overview of what IP is and why it's important for businesses.

Types of IP protection:

• Trade marks, patents, designs and copyright – what are the differences?
• Trade marks vs. domain names vs. business names
  

IP strategy for businesses:

• Importance of protecting your IP early.
• Using IP to build a competitive advantage.

Tools and resources:

• TM Checker: Free tool for checking trade mark availability.
• Support for navigating the IP system.

About the Speaker:
Laura Russo is acting Director of Strategic Projects and Initiatives in the Trade Marks and Designs Group at IP Australia. She has previously worked in international policy and cooperation, led a trade marks examination section, and participated in an examiner exchange with the Intellectual Property Office of New Zealand. Laura provided trade marks subject matter expertise to the development of TM Checker, IP Australia's free trade mark availability check, and is passionate about helping Australian businesses learn more about IP. 

About auDA:

auDA manages the .au domain name system (DNS), which is Australian critical infrastructure that supports more than four million .au domain names and helps internet users navigate to websites and send emails with domain names ending in .au. auDA is a not-for-profit endorsed by the Australian Government. Its purpose is to deliver a trusted .au for the benefit of all Australians and champion an open, free, secure and global internet

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About Fishburners Tech Talks

As the Australian startup ecosystem evolves, a vital part of our mission at Fishburners is to give access to a broad range of resources and insights that support entrepreneurs in building commercially viable ventures. 

TechTalks aim to provide thoughtful, interactive panels and workshops delivered by industry experts, focused on filling capability and knowledge gaps to supercharge the founders and operators in our community. 

From demystifying tech, to capital raising, to team building, we've listened to founders share their biggest challenges and have sought out the best and brightest to share their insights.