The startup and scale-up sales strategies you need to know.

You’ve validated your idea, built something people want, and landed your first wave of customers.

Or maybe you found product-market-fit and are looking to supercharge your sales pipeline.

But now you’re asking the tricky question:

What’s next for growth?

This is where most startups stall. Now you have to avoid hidden costs, missteps, and tough calls.

That’s why we’re bringing in the experts from SalesPond Group—one of Australia’s most trusted sales growth engines—for a high-impact Tech Talk designed for founders ready to level up.

Whether you’re just breaking into your market or racing toward scale, this session will help you:

Strategies for Startups & Scaleups: Understand how to adapt and tailor your sales approach specifically to your unique stage of growth - what works for an early-stage startup differs from a rapidly scaling enterprise.

Founder Focus & Strategic Delegation: Discover what you, as a founder, should be focusing on to drive growth, including managing your pipeline while effectively delegating outreach to expert SDR teams.

Avoid the Most Common Sales Pitfalls: Learn from real-world mistakes and

discover proactive solutions.

Mastering Top of Funnel Strategies: Gain key insights into effective techniques to fill your pipeline, including innovative approaches to direct mailing and optimising customer touchpoints.

Optimising for Growth at Every Stage: Understand how to adapt, tailor, and optimise your sales approach specifically to your unique stage of growth - what works for an early-stage startup differs vastly from a rapidly scaling enterprise.

Knowing Your Audience & Leveraging Data: Learn the importance of a strong database for truly knowing your audience, crucial for effective Top-of-Funnel strategies and data compliance. Understand how an accurate Total Addressable Market (TAM) dictates your sales success.

Navigating Data Compliance: Understand the essentials of data compliance to ensure your sales and marketing efforts are both effective and responsible.

Identifying & Selling Your Unique Value Propositions: Master techniques to

clearly identify your Unique Selling Points (USPs) and Value Propositions, and learn how to compellingly communicate them to your market.

Outsourcing vs. In-House Sales Teams: Dive into a balanced assessment of the pros and cons, and often-overlooked hidden costs associated with each approach, helping you make the right decision for your current stage.

Sales Growth in a Competitive Market: Uncover how to effectively leverage data, smart automation, and powerful engagement techniques to gain a distinct competitive edge and win more deals.

Pivoting for Product-Market Fit: Explore strategies on how to pivot your product effectively to meet evolving market needs and ensure continued relevance.

The Need for Speed In Sales Processes: Understand why making sales processes fast (like sending proposals quickly) is crucial for high payoff, even if product development cycles are longer.

The Hidden Costs of Scaling Sales: Go beyond the obvious to uncover those overlooked expenses and operational drags that can significantly impact your profitability as you grow.

Top 5 Must-Dos for Startups & Scaleups: Get a concise list of the top five

actionable priorities critical for success at both the startup and scaleup phases.

Real-World Success Stories: Learn from supporting case studies that illustrate how these strategies have driven tangible results for businesses like yours. Discover interesting facts and figures surrounding the success of sales outreach.

BONUS for Attendees:

All participants will receive a $500 data credit, a complimentary TAM assessment, 50% off SalesPond’s Growth Accelerator Package, and access to the exclusive “Startup & Scaleup Sales Toolkit.”

Meet Your Expert:

Bora Kender, CEO & Founder of SalesPond Group, brings over 25 years of B2B sales and business development wisdom. His strategies have helped startups across three continents scale faster, smarter, and with confidence.

Want to supercharge your Q2 with sales? This is the Tech Talk you need to attend!

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About Fishburners Tech Talks

As the Australian startup ecosystem evolves, a vital part of our mission at Fishburners is to give access to a broad range of resources and insights that support entrepreneurs in building commercially viable ventures.

TechTalks aim to provide thoughtful, interactive panels and workshops delivered by industry experts, focused on filling capability and knowledge gaps to supercharge the founders and operators in our community.

From demystifying tech, to capital raising, to team building, we've listened to founders share their biggest challenges and have sought out the best and brightest to share their insights.