Join us for a 2 part workshop series focusing on Communications and Technology for farmers. Alongside a growing plan, a communications plan can be established now and ideally executed with less troubleshooting during the season. During our panel discussion (January 22nd) and round table style working session (February 5th), experts in the tech and communications space can help answer questions and work through a communication/technology needs assessment for your operation. Both sessions will be held at the Massachusetts Avenue Project from 10am-12:30, with light refreshments.

Schedule

Day 1 (January 22nd) will be a panel discussion and skill share session where needs and potential solutions are explored, identified and begin to be addressed. In a peer learning environment, along with experts in the field, the goal is to have support in beginning a communications plan for the season.

Day 2 (February 5th) is a round table type work session with experts available for working through any tech and or communications issues. The goal is to continue working on a communications plan and to leave more confident, comfortable and capable of finishing and carrying out a seasonal plan.

Choose Your Ticket:

Tickets can be purchased online pre-sale and also at the door day of. Tickets for each part of the workshop must be purchased separately.

We offer sliding scale pricing to ensure that these classes are inclusive and accessible. By choosing a higher price point, you are helping us keep this affordable for everyone in our community.

Ticket Cost is as low as $5 pre-sale, $10 day of for each sessions.

Panelists include;

Jess is a Corporate Trainer at a dynamic IT company based in Buffalo, where she leverages her expertise in both technology and education. She holds a B.S. in International Business Administration and an M.Ed. in Instructional Design, combining a strong business foundation with a deep understanding of effective learning strategies. Jess has a diverse professional background, having previously worked as a Business Analyst, Project Manager, and Instructional Designer in higher education. In addition to her corporate role, she offers consulting services to local businesses, specializing in website development, Microsoft 365 solutions (including Outlook, OneDrive, Microsoft Teams, and SharePoint), cloud storage consulting, training, and social media management.

Laura Colligan owns and operates Dirt Rich Farm, a Certified Organic vegetable farm in Springville that's been in business since 2015. She handles all the farm's marketing and communications, including a Squarespace website, email newsletters through Squarespace and Mailchimp, Instagram and Facebook posts, and flyers using Canva. She's also the President of the Good Farmers Guild of Western New York, where she creates a lot of the group's social media posts and emails.

Aurora Schul Schunk is the farmer-owner of Schul Farmstead, a one-acre diverse vegetable, herb, & flower farm in Niagara County, NY. She began running social media accounts in 2012 because she was "the youngest person in the office." She's taken what she learned in over a decade on social media & uses it to share her farming journey while connecting to local customers.

Emily Gonzalez is the Communications Manager at the Massachusetts Avenue Project, a new role created to effectively communicate the multifaceted work and impact of MAP in the community. Emily started her career as a communications strategist at an advertising agency in San Francisco (Iris Worldwide), where she was responsible for crafting strategic marketing materials and sales pitch decks for tech clients including PayPal, Rakuten Advertising and Google. Following this, she became a Campaign Manager at the Ad Council where she was responsible for overseeing the development, implementation, and evaluation of public health and safety PSA communications campaigns on behalf of national non-profit organizations and federal government agencies.
Ask her about: Crafting communications campaigns, storytelling, brand identity, managing a social media calendar and garnering PR coverage.