TechTalks #5 - The Importance of Good Branding For Your Business

Just like naming a baby, choosing the right brand for your business can feel like a big, complicated task! After all, it will represent your business for a long, long time, so it is important to get it right. A brand is not just about looking good. It's a strategic tool built on research designed to connect with the right audience, block potential competitors and represent your business.

Hosted by Sara Servan, the founder of Sara Servan Studio, she will discuss the importance of branding from the research phase to the end result in an interactive workshop full of useful information for any business, whether you are starting out or fully established.

Learn Key Insights:

• What is branding and why is important for your business
• Understanding the process of branding and its possibilities
• Using your brand properly
• Good branding, bad branding and rebranding

Panel Speakers

Sara Servan | Founder of Sara Servan Studio

Sara is a Professional Brand Designer, Illustrator and Motion Designer based in Sydney. After working as a multidisciplinary designer at agencies for 8 years, between Hong Kong and Sydney, she founded Sara Servan Studio in 2022. She helps entrepreneurs and small/medium businesses stand out & connect with strategic branding, website, animation and illustration.

About Fishburners Tech Talks

As the Australian startup ecosystem evolves, a vital part of our mission at Fishburners is to give access to a broad range of resources and insights that support entrepreneurs in building commercially viable ventures. 

TechTalks aim to provide thoughtful, interactive panels and workshops delivered by industry experts, focused on filling capability and knowledge gaps to supercharge the founders and operators in our community. 

From demystifying tech, to capital raising, to team building, we've listened to founders share their biggest challenges and have sought out the best and brightest to share their insights. 

About Fishburners Fest

We've lined up 10 dynamic events designed to elevate your startup journey. Whether you're looking to learn about branding, pitching, AI, or finding the perfect co-founder, there’s something for everyone!