The AI Edge

Are you ready to move beyond the AI hype and start using it for a real competitive advantage?

You've likely experimented with tools like ChatGPT. But the real power isn't just in writing emails faster – it's in building a smarter, more efficient, and more competitive business. This workshop is a practical playbook on how to use next-level AI for what truly matters: saving time and your bottom line.

This is beyond a basic introduction. We’ll dive into tools and techniques that can give your small business a serious edge.

This workshop will cover:

• AI for Day-to-Day Efficiency: Save up to a day per week by speeding up the jobs you don’t love. Generate documents and templates, respond to emails, speed up decision making and safely storing internal knowledge for referencing by yourself and staff.

• AI for Intelligent Marketing: Learn to use AI for personalised marketing campaigns, analyse customer behaviour, and develop a content strategy.

• AI for Business Strategy: Discover how to use AI as your personal business analyst. We’ll explore how to assess your competitors, identify market opportunities, and turn your own ideas and sales data into clear, actionable insights for better decision-making.

• Developing Your AI Roadmap: Start your actionable plan to integrate these strategies into your business – no technical background required.

By the end of this workshop, you will be aware of low-cost AI tools and a clear understanding for using them as a strategic asset. You'll understand how to sharpen your marketing, supercharge your strategy, and reclaim valuable time through AI shortcuts.

This workshop is perfect for: Small business owners, managers, and marketers who understand the basics of AI and are now asking, "How do I use this to actually grow my business and get ahead?"

Presented by Mark Shenton, EO for Albany Business Centre

This workshop is free for small business owners and brought to you through SBDC Regional services which is funded by the Government of Western Australia through the Small Business Development Corporation.

Spots are limited so we can keep it interactive and relevant.
Register below now to start building a healthier business, your way.