The AI Playbook for Strategic Communication Professionals: Positioning for 2026 and Beyond

Artificial intelligence is no longer an emerging trend — it’s redefining how communication professionals create value. But the question is, are you leading the transformation or letting it lead you?

Join Adrian Cropley OAM and Wayne Aspland, co-authors of The AI Playbook for Strategic Communication Professionals, for an insightful and practical conversation hosted by Sia Papageorgiou FRSA, FCSCE, SCMP.

Drawing on global research and their newly released playbook, Adrian and Wayne will unpack the four strategic plays shaping the future of our profession and share how you can position yourself — and your organisation — to thrive in 2026 and beyond.

Expect a candid, fast-paced discussion exploring:

How to build trust and maintain the human connection in an AI-driven world
What it means to lead the conversation on responsible AI
How to strengthen leadership communication and alignment in times of accelerating change
Practical ways to build AI literacy and simplify your work without losing authenticity

Whether you’re already experimenting with AI or just starting to explore its possibilities, this session will help you redefine your professional edge and focus on what matters most — helping people navigate accelerating change.

Your registration includes a copy of the recording, detailed session notes and the exclusive AI Leadership Action Planner — a concise tool designed to help you identify which of the four strategic plays to prioritise in your own organisation, with reflection prompts and next-step actions.

Free for CSCE members. Not a member? Join today to enjoy exclusive access to events like this.

Who should attend?

This event is for anyone shaping the future of communication in an AI-driven world. Whether you’re a communication professional, business leader, strategist, or innovator, you’ll gain practical insights into how to integrate artificial intelligence responsibly while strengthening human connection and trust. If you care about leading with clarity, confidence, and purpose as technology transforms our profession – this conversation is for you.

About Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Wayne Aspland

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Wayne Aspland are at the forefront of AI transformation in the communication profession. Together, they combine over 50 years of strategic communication expertise with cutting-edge AI knowledge to help organisations implement artificial intelligence both efficiently and responsibly. Wayne combines 20+ years’ experience in internal, change and leadership comms with advanced AI skills and training experience. Adrian’s global leadership experience and strategic communication expertise provides the governance framework essential for responsible implementation. Their collaboration represents the perfect synthesis of technical AI capability and strategic communication leadership, positioning them as premier consultants for organisations seeking to navigate AI transformation while maintaining authentic human connection and ethical standards.

Sia Papageorgiou FRSA, FCSCE, SCMP

Sia Papageorgiou FRSA, FCSCE, SCMP is an award-winning communication leader, coach and co-founder of the Centre for Strategic Communication Excellence. Recognised globally for advancing the communication profession, she helps leaders and teams navigate change, measure impact and align around shared purpose. A passionate advocate for certification and professional excellence, Sia’s mission is to elevate communication as a catalyst for trust, connection and positive change.