Visitor experience design is tied to the success of any business working in the visitor economy. But have you ever been taught how experience design really works? Better-than-the-rest visitor experiences rarely happen by chance.

They are often carefully architected using key principles that can be applied to any business. In this session, Brad will explore the essential principles of visitor experience design. Key topics will include identifying and enhancing memorable moments, integrating emotional connections to boost visitor satisfaction and employing innovative, unconventional thinking to elevate visitor experiences. This interactive session will provide practical strategies that can be implemented in your business, offering actionable insights without the need for big budgets.

A bit about Brad Rowe

Brad Rowe is a tourism development and experience design specialist who helps create meaningful, high-impact visitor experiences. Through his consultancy, Tourism x Design, Brad has advised some of New Zealand’s leading tourism businesses, guided regional development initiatives and launched award-winning tourism ventures. With a focus on strategy, story and emotion, Brad brings a fresh perspective on how experiences can be designed.

This event is part of Te Muka Toi, Te Muka Tākata, a new four-day creative and cultural hui taking place from 12-15 June 2025 in Queenstown and Wānaka. To explore the full programme of events, head to https://www.threelakesculturaltrust,co.nz/creative-culture-hui-2025

With thanks to our main supporters, Queenstown Lakes District Council and Creative New Zealand, please join us for this FREE event.