The Climate Emergency: Can Advertising Save the Planet?
Event description
As the world reaches +1.5C, we are in the grip of an unabated climate crisis. Is the marketing and media industry in Australia doing its bit to get us out of this mess?
Hosted by Zali Steggall, MP and the Payback Project you will hear from a panel of experts as they discuss the role the advertising and media industry can play in helping combat the climate crisis.
Zali Steggall MP
Federal Member for Warringah
Zali Steggall OAM has been the Independent MP for Warringah since 2019 with a strong focus
on equality, climate action and integrity. She has extensive business, legal and leadership
experience, is a former barrister as well as Australia’s most successful Alpine skier.
About the speakers....
Natalie Dean Weymark, Co-founder of Compass Studio, a certified B Corp PR and digital marketing agency and winner of Mumbrella 2023’s Sustainable Practice Agency of the year award.
Steve O’Connor, CEO ANZ of JC Decaux, the world’s largest out of home media company, and a leader in sustainable practises within the Australian media industry.
Leif Stromnes, MD Strategy & Innovation, DDB Group Australia leads the strategic offering for one of Australia’s largest advertising agencies, and is an expert on the power of advertising to change human behavior.
John Pabon, Sustainability Consultant, Author & UN Advisor, a global and Australian expert on greenwashing and author of “The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You.”
You will have the opportunity to submit your own questions when you register and we will endeavour to answer these during the event.