The Culture Advantage: Why Cultural Intelligence Wins Markets

In today's rapidly evolving marketplace, growth belongs to brands that understand not just what consumers do, but why they do it. The Culture Advantage explores how cultural intelligence has become a critical driver of relevance, innovation, and business performance. This session will examine how organizations can identify emerging cultural signals, distinguish lasting shifts from fleeting trends, and turn cultural understanding into competitive advantage. From spotting new consumer behaviors and tensions to building strategies that respond with agility and authenticity, discover how cultural intelligence can help brands stay ahead of change and unlock sustainable growth.

Thank you to our sponsors, Bolt Insight and Ipsos, for making this event possible!

Invited Speakers:

• Rica Facundo, Managing Editor - WARC APAC

• Hannah Langton, Regional Lead APAC - Canvas8