Event description

Loyalty programs, rewards and membership programs, VIP programs, discount clubs ... you name it, they are here, there and everywhere!

Plan for 2026 to make your program more profitable and to challenge the same-same and status quo of programs.

Adam Posner will deliver a practical, punchy workshop with a difference to help you future-proof your venue’s rewards program – a powerful member engagement asset.

How to evolve your program to be more meaningful and desirable for your members and profitable and sustainable for your venue.

This workshop will provide insights on:

- The dynamic and evolving loyalty and rewards program landscape.

- How to move members beyond the transaction to create a community of connected members.

- The nine currencies program members care about.

- The three variables for optimising the program experience and where the friction points are for your members.

- The four communication pillars to manage and optimise the impact of your member communications.

- How to ensure your program provides a profitable return on investment for your venue.

This one-day interactive workshop will be tailored to guide hotels, clubs and casinos to challenge their traditional programs and evolve to meet a changing competitor market and membership.

The workshop will give you the opportunity to open your mind to what’s possible and give you the insights to adapt your program to be more relevant to your venue and your members.

The workshop has been designed for anyone in your venue leading, managing or assisting with your loyalty and rewards program.

The content and practical sessions have been developed in consultation with THE DROP and will be delivered by one of Australia’s leading loyalty and membership program specialists – Adam Posner (CEO of The Point of Loyalty) and author of 18 independent research studies on customer loyalty and loyalty programs in Australia and New Zealand - For Love or Money™

Adam has worked with a number of national and global brands including Accor Hotels, Bakers Delight, BUPA, Mastercard, Westpac, Bed Bath N' Table, Night Owl, TAB, RSL Vic, Quest and Toyota.

Adam's full profile can be read here: https://www.linkedin.com/in/ad ...

Contact the host of The Drop presents an interactive loyalty and rewards program workshop by Adam Posner of The Point of Loyalty.