THE GAMING & MARKETING EDGE 2026 - What High-Performing Venues Do Differently

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An intensive one-day course that equips you with insider knowledge on how to attract and retain players, leverage data for smarter decisions, boost player engagement and optimise your gaming floor, and how to apply them to your venue so you can remain profitable and competitive.

This is the perfect course for a venue manager with an operational background who wants to better understand and maximise their major revenue streams, a loyalty manager seeking a competitive edge or marketing managers/coordinators who want a better understanding of gaming and player development. It is also an ideal introduction for middle managers or duty managers who want to understand modern gaming and marketing management.

Subjects covered include - GAMING: Fleet Management, Gaming data, Managing the Gaming Floor and MARKETING: Understanding your Market, Marketing data tips and tactics, how to harness AI for Marketing and Selling the Experience: Player Development v Rewards. There is also an overview of the current market situation.

Even if your venue outsources specialist services like loyalty or gaming analysis, managers still need to understand the strategy behind the recommendations, what outcomes they should expect and how success is being measured. Without that knowledge, it can be difficult to know whether you're getting genuine value or simply paying for activity.

From the same industry specialists who brought you the popular Gaming/Marketing Masterclass, this course delivers the essential elements required for being a successful manager in the modern club and pub industry.