THE GAMING & MARKETING EDGE 2026 - What High-Performing Venues Do Differently

Gaming venues have more data, technology and marketing tools at their fingertips than ever before. But having access to them doesn't automatically translate into better results.

With rising costs, regulatory pressure, changing player expectations and greater scrutiny on marketing ROI, the competitive edge increasingly comes from knowing what to look for, what to change and where to focus.

The Gaming & Marketing Edge is a practical industry course designed to help club and pub professionals turn gaming knowledge, player insights and marketing strategy into measurable business performance.

Learn how to attract and retain players, make better use of your data, optimise your gaming floor, improve marketing ROI and build rewards and player-development strategies that actually drive engagement.

Outsource the work, not the understanding.

Many venues outsource specialist services, from gaming analysis and marketing to loyalty, data and digital activity. Outsourcing can provide valuable expertise and resources, but managers still need to understand the strategy behind the recommendations, what outcomes they should expect and how success is being measured. Without that knowledge, it can be difficult to know whether you're getting genuine value, or simply paying for activity.

Preparing for the “Future” Gaming Floor

Proposed gaming reforms are raising questions about the future of VIP programs, player rewards, marketing and the gaming floor itself. What would your venue do if the way you recognise and engage high-value players had to change? We’ll review the changes under discussion, separate current requirements from proposals, and explore practical scenarios for your floor, player relationships, and broader venue offering. You’ll leave with better questions to ask now and ideas you can start testing before the rules are settled.

Walk Away with a Game Plan

The aim isn't simply to give you more information. It's to help you ask better questions, make better decisions and identify practical opportunities to improve performance at your venue.

Whether you want to sharpen your gaming knowledge, improve player engagement, get greater value from your marketing spend or rethink your rewards strategy, The Gaming & Marketing Edge gives you the tools and industry insight to take the next step.

BOOK NOW TO SECURE YOUR PLACE.                                                                                            

Our September workshop sold out. Join us on 10 November for our final workshop of 2026.