As businesses navigate rapid technological advancements and evolving societal norms, the influence of Gen Z (born 1995-2009) becomes increasingly significant. This generation, characterised by digital nativity, global awareness, and a commitment to social impact, brings valuable skills and fresh perspectives. For businesses aiming to thrive and future proof their workforce in a rapidly changing world, understanding and leveraging the potential of Gen Z is paramount.

Join us for the first of the Greater Whitsunday Regional Jobs Committee (RJC) Greater Businesses series, The Gen Z Advantage: Boosting Business with Young Talent.

By attending this event, you will:

Gain valuable insights from experts: Learn from Sophie Renton, an experienced social researcher and trends analyst from McCrindle Research, who will provide evidence-based insights to inform your business strategy.
Enhance employee engagement: Discover effective strategies to engage and motivate Gen Z employees, fostering a more dynamic and productive workplace.
Drive innovative business practices: Understand how to leverage Gen Z’s digital skills and fresh perspectives to stay competitive in a rapidly changing environment.
Be inspired and motivated: Feel encouraged towards engagement and growth, with a focus on understanding and leveraging generational differences for business success.
Network with peers: Connect with other local businesses to share experiences, collaborate on solutions, and build a stronger regional business community.

This event is not to be missed, so join us in person or online.

Your ticket price includes:

Keynote presentation from McCrindle's social research and trends analyst, Sophie Renton.
Breakfast (in person only).
Information about programs, funding and other supports that can help your business thrive

This event is being delivered by the Greater Whitsunday RJC as a part of the Greater Businesses series. The Greater Whitsunday RJC is proudly supported and funded by the Queensland Government.