The Good Study: What Good Is Doing Good?
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Event description
Should brands get political? Is it their place to support social matters? And what initiatives should they back given how polarised society has become?
The idea of brands doing good and changing the world for the better has dominated marketing discourse in recent years. But how do Aussies want brands to be good in 2024?
Join Leo Burnett Australia, UTS Business School and Zenith, as they unveil the second edition of The Good Study; Australian consumer research on the topic of social responsibility, corporate purpose, and brand activism.
The launch will feature a panel discussed, led by Catherine King, Leo Burnett Chief Strategy Officer and featuring:
- Azure Antoinette, TED Speaker, DEI thought leader and corporate advisor
- Professor Carl Rhodes, the Dean of the UTS Business School and author of Woke Capitalism
- Adam Ballesty, former Chief Marketing Officer for organisations like Diageo and Domino's.
Event Details;
- Coffee and registration: 10-10.30am
- Start: 10:30am
- Finish: 11:30am
- Networking: until 12pm