The Lab: An Experimentation Forum by Experimentation Practitioners

Experimentation has matured over time in Australia, but there aren’t many opportunities for practitioners to come together in a physical setting to learn and advance our craft.

So, we are here to address it.

This event is dedicated to bringing together professionals in the fields of Experimentation, Conversion Rate Optimisation (CRO), A/B Testing, Product Management, User Research, and Digital Marketing. 

Our line up just keeps growing! Many more to be announced:

• Shruthi Sasidaran, Senior Product Designer at hipages
• Jake Gaw, Head of Conversion Rate Optimisation at Jaywing
• Chris Pearce, Lead Strategist at The Lumery, part of Accenture Song
• Nima Yassini, Co-founder at White Maven (ex-Partner at Deloitte Digital)
• Vincent Koc, Lecturer & Program Mentor at MIT
• Tara Keenan, Senior Customer Success Manager at Contentsquare
  
• Olga Pasikova, Senior Analytics Director at Razorfish
• Preston Daniel, Associate Product Manager at Endeavour group
• Rahul Ashiya, Product Manager at Paramount ANZ
• Claire Madden, Product Manager, Website and Experimentation at uBank
• Sam Hammond, Software Engineer at Luxury Escapes

Announced Topics:

• CX Analytics Best Practices: How to Generate Hypothesis using Qual and Quant Data?
• Road to Hyper Personalisation: Synthetic User Research
• The 5 habits to build that lead to a culture of experimentation
• The importance of stakeholder buy-in to increase experimentation maturity
• Getting Started with Mobile App Testing

Share ideas, learn from experts, get inspiration on experimentation strategies and best practices. Whether you are a seasoned practitioner or just starting out in this space, this meetup is the place to connect with like-minded individuals. 

Food and drinks will be provided, so come with a curious mind for a day of fun and learning.

 

About us

Hello! We are Ronnie and Greg, we have worked in Experimentation for more than 15 years combined, we live and breathe all things to do with testing.

Our experience spans across agencies, brands and vendors. We’ve built and scaled countless programs from the ground up.

I'm interested in becoming a speaker or panelist, what do I do?

That's awesome! You can reach out via Linkedin - Ronnie (https://www.linkedin.com/in/ro...) or Greg (https://www.linkedin.com/in/gr...)

Do I need to be a user of Optimizely?

Absolutely not - members of our community use a range of A/B testing and analytics tools, some even build it themselves! We want to hear your experience, and are open to share our thoughts.