The Leaders' Report

The BCC is pleased to welcome international guest speaker Sean Larkins from WPP Government and Public Sector Practice in the UK, to present findings from The Leaders' Report, at this free seminar.

Sean is visiting Australia to brief Federal and State governments on WPP's Government and Public Sector Practice Leaders' Report. The BCC has arranged this unique event to provide an opportunity for communications professionals who work in Western Australian local governments, non-profits, charities, academia and social enterprises to also hear it first-hand.

Sean's session will focus on the role of communication in responding to the increasing divisions within society, and how to engage with hard-to-reach and marginalised audiences in the interest of greater diversity and inclusion. It is based on global quantitative and qualitative research which asked:

• The role of government communication in responding to increasing divisions within society
• The challenge of connecting effectively with marginalised and hard-to-reach groups and communities 
• The role communicators can and should play in fostering a more cohesive society

Sean will look at the key findings from their latest research from both a global and Australian-specific perspective, discuss emerging issues and share key learnings that communicators and policy professionals can take back to their desks.

The presentation will run for about 45 minutes, with ample opportunity for Q&A and networking.  Light refreshments will be provided.

This is a free event, presented to share knowledge and help build capacity and capability within local governments, non-profits, charities, academia and social enterprises. As places are limited, please cancel your ticket if unable to attend, to ensure others don't miss out on this valuable session.  For catering purposes, ticket bookings close at 12pm on Thursday 30 March.  

To transfer your ticket to another attendee, please contact us at events@thebcc.org.au.

About The BCC’s special events

The BCC employs a multi-disciplinary approach to address health, social and environmental challenges. Over the years, we’ve worked proactively to establish a global network of academics, institutions and professionals who share our passion for affecting positive change. The purpose of our events is to harness and share the knowledge that resides in our network and facilitate the cross pollination of ideas. We want to build the capacity of others to develop policies, programs and services that result in positive impact for people and planet.

We are grateful to Sean and WPP Government and Public Sector Practice, and ECU for partnering with us on this event.

  
Presenter

Sean Larkins is the Global Director of Capability, WPP Government and Public Sector Practice, based in the UK. He has extensive experience in public sector strategy, policy and communications, and helps government clients around the world improve their ability to deliver world-class communications and citizen engagement by focusing on internal capability development, organisational and change management, training and performance, and leadership and innovation.

Sean was previously Deputy Director of UK Government Communications where he led the reform of government communications on behalf of the Prime Minister and Cabinet and was responsible for the professional development of nearly 4,000 government communicators.

Before that, he was board director with responsibility for strategy and planning at the UK Government’s centre of expertise for marketing and communications, the Central Office of Information, and Director of Communications for a Whitehall Department.

At the Government Practice, Sean has worked on public sector communications and behaviour change in Africa, Australasia, Europe and the Middle East.  In addition, Sean leads WPP’s communications teaching faculties at Oxford University’s Blavatnik School of Government, and at the National University of Singapore’s Lee Kuan Yew School of Public Policy.

Sean is the author of The Leaders’ Report: the Future of Government Communication, the world’s first study into the future of government communications which launched at the World Economic Forum in Davos early in 2017.  He is also the author of its successor report which looks at how citizen engagement can better connect and empower citizens. 

Feedback from other training and special events

“This was one of the most informative sessions I have attended in my career – fantastic information.”

“A great speaker who knew a lot about the topic. A wealth of knowledge. Thank you!”

“It’s great to hear about research in this field, but it’s also great to connect with others working in this field, as after all, we are all here in the best interests of (in this case) young people.”

“Great to be among such brilliant minds, thanks for the opportunity.”

“Great to bring together a bunch of people interested in behaviour change interventions. Thank you.”

“Very inspiring. Thank you. I feel motivated…”

For further information on The BCC, its services, upcoming training and events, please visit www.thebcc.org.au.