The LinkedIn Influence Blueprint: A Step-By-Step Guide to Building Influence and Authority on LinkedIn

Course description:

This immersive online program is tailored for professionals eager to leverage LinkedIn as a powerful tool for personal branding and income generation. Across three structured, two-hour sessions, you’ll dive into a transformative journey to build a unique LinkedIn presence, establish yourself as a subject matter expert, and drive meaningful conversions. This program will walk you through each step using Fady's proven 6 Cs of LinkedIn Framework: Character, Consistent Content, Connections, Conversations, Conversions, and Coaching. With hands-on guidance and a customised approach, you’ll develop the skills to turn online presence into real influence and income. Throughout the program, you'll have access to ongoing email support and a one-hour 1:1 coaching session within one month of completing the course.

Who should attend?

This program is ideal for:

Professionals looking to amplify their personal brand on LinkedIn.
Entrepreneurs aiming to create a consistent lead-generation funnel.
Experts ready to be recognised as go-to authorities in their industry.

Career level:

All career levels.

Course outline

Session 1: Rediscovering You – Laying the Foundation

Defining Your Unique Value Proposition: Learn what sets you apart and how to communicate it.
Identifying Your Target Audience: Pinpoint your ideal connections and craft messages that resonate.
Crafting an Impactful LinkedIn Profile: Develop a profile that draws attention using the “magical triangle” of first impressions.
Measurements & KPIs: Set and track the metrics that matter to ensure your brand is on the right path.

Session 2: The Content Game Plan – Building Engagement

Understanding Audience Needs: Identify content types that your audience values and the LinkedIn algorithm favours.
Creating High-Impact Content: Discover the formats and elements of a viral post to amplify reach.
Unlocking Conversations for Influence: Initiate meaningful interactions that build trust and expand your network.
Building Lasting Connections: Use strategic conversations to strengthen connections and cultivate influence.

Session 3: From Conversations to Conversions – Sustaining Success

Turning Conversations into Conversions: Learn to move from dialogue to measurable action and results.
Creating a Tailored Funnel: Build a personalised conversion funnel that keeps your pipeline full.
Sustaining Revenue Flow: Implement strategies for consistent income and revenue generation.
The Complete 6 Cs Process: Apply all elements of the 6 Cs Framework—Character, Consistent Content, Connections, Conversations, Conversions, and Coaching—with practical tools, templates, and real-world examples.

Take this opportunity to establish a robust professional presence and start creating impact with a strategy that works for you.

About your facilitator:

Fady Ramzy has dedicated his career to helping professionals elevate their personal brands, and his client roster includes some of the world’s highest profile organisations—including Google, Facebook and the United Nations. Fady's LinkedIn Influence Blueprint program, has helped countless individuals, including LinkedIn Top Voices, master the art of building an impactful online presence. Beyond his work as an independent consultant and trainer, Fady serves as an adjunct faculty member at The American University in Cairo, training and mentoring students across multiple disciplines, from the School of Business to Global Affairs. His commitment to online communication extends to co-founding InsideOut Today, a regional R&D hub exploring emerging technologies such as AI and the semantic web, solidifying his role as a true pioneer in digital media. Fady is no stranger to global audiences either—frequently sharing his insights on major networks like BBC, CNN, and SkyNews Arabia.