Here's what we're talking about this month:

The Misconceptions of Marketing & Your Brands True Value

For years, business owners have been sold on the idea that $1 spent in advertising will get them $1.50 out. Have you been sold a pipedream?

What does it take to make an ROI on marketing spend?
Why do so many marketing agencies promise so much and deliver so little?
Does your brand actually make a difference to your bottom line?
Why can't we just have stable leads coming in?

Join Irene Cassiotis in this presentation to discover:
•⁠ ⁠What the marketing industry is really like and how to navigate it
•⁠ ⁠How to choose the right agency
•⁠ ⁠How to increase engagement, retention and loyalty
•⁠ ⁠How to leverage your brand for a return

This is sure to be a revealing and informative event you won't want to miss!

About Irene

Irene Cassiotis is a successful agency owner in Sydney, Australia, serving brands around the globe. She's hosted and facilitated multiple events in the entrepreneurial sector to educate, inspire and drive social change. Achieving this in personal endeavours enables her to bring holistic perspective to the challenges faced by businesses and brands today.

Irene knows that business success is not dependant on one thing. It's an ecosystem of vital parts that make a business run and market. Brand success is driven through its people, culture, clients, and client experience and LASTLY, it's marketing. Irene instils this in her practice and provides you with a foundational and strategic brand model to inspire improvement - with your team, your market and business.

Who should attend

Anyone in business and wanting to grow! Sole traders, start ups, scale ups, SMEs, corporates
Curious, growth mindset people in business looking to expand their networks and connect with other business people

There'll be time for socialising over drinks and nibbles, then BIO Founder Jon Sermon and co-host Miriam Wood will kick things off with some intros before we get underway. Don't miss this opportunity to expand your network in a relaxed and sophisticated atmosphere. Secure your spot today and be part of an evening where connections are made, and ideas flow freely.

Some helpful event details:

🎒 What to bring
Just yourself!

👔 What to wear
Business casual. You do you

🌟 A little more...
From the people you meet to the nibbles you nibble, at BIO we’re big into the little details. We are fanatical about all the facets that come together to make a brilliant meet up, because if you feel at home - you’re more likely to be yourself.

🤔 What does this mean?

- Be yourself, you’re you - not your Company
- Keep the chat interesting
- We don’t use name tags, because, well… just ask!

We can't wait to see you there.

A little more about BIO:

Here at BIO, we do networking a little differently.

You don't have to own your own business (but it’s cool if you do) or be an entrepreneur, you just need to be open to meeting new people, listening to their tales, connecting differently and sharing ideas.

We’re not leeches… so our members are not about sucking the business (or life) out of you. We work together to help our members solve problems, build their businesses, further their careers or develop themselves. We give people a platform to tell their story and make valuable connections.

We hold monthly events for our members, and if you would like to come along - meet new people and give us a whirl then come along and join us to see what all the fuss is about.

Talking’s great, but sometimes so is listening.

To make sure each BIO event is interesting, we introduce you to our host for the night. This person will take us on a journey throughout the meet-up and talk briefly on a trending subject that sparks interest. From wine-makers to corporate giants we’ve cherry picked topics that are relevant to all businesses - from retaining your talent to the ever looming robots and AI tech, there’s a little something for everyone.

Our Sponsors

A huge thank you to our event sponsor Tsingtao!

If it's a cold one (or two) you're after, Tsingtao have you covered. Crafted using malted barley, hops, yeast & pure mountain water, this crisp refreshing beer is a perfect match for the evening.

Cheers & a massive thanks to our event partner!

Contact the host of The Misconceptions of Marketing & Your Brands True Value (Melbourne)

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