The New Search: AI, SEO & Storytelling for Tourism Operators

Wednesday 26 August 2026 | 3:00pm – 5:00pm
Location: Selah Valley Estate

Travellers no longer automatically start with Google. They ask AI and it answers with whoever tells the best, clearest, most human story online.

Join us for an afternoon with three industry experts who'll show you exactly how to be that answer. From website copy that AI actually wants to crawl, to social content that converts, to practical AI tools you can use in your business straight away - this is a panel built for tourism operators who'd rather work smarter than chase every new trend.

What you'll take away:

How AI and search engines are choosing which businesses to recommend and what to do about it
Website copy and keyword tips that improve discoverability without sounding robotic
Why your unique story and FAQ page are now your biggest SEO assets
How to use AI to save time in daily operations, and where it falls short
Social media strategies that turn followers into bookings
Building real-world relationships with journalists and tourism bodies that AI can't replicate

Meet the panel

Kristie Lau-Adams: Freelance journalist and copywriter with more than two decades across Australia's best-known media brands, including Australian Traveller Media, The Sun-Herald, Woman's Day, WHO and New Idea. She writes regularly for Tourism and Events Queensland and holds an overnight editorship with Us Weekly in the US. Her commercial copy has appeared in campaigns for Woolworths, MECCA, NRMA Parks & Resorts, Jetstar and Gold Coast Airport.

Azzi Hamilton: Director of Apex Ad Agency, an award-winning digital marketing agency trusted by businesses across Australia. With almost a decade of experience and millions in annual ad spend under management, Azzi delivers AI workshops for the NSW Department of Education and for businesses across the region, focusing on making AI practical and accessible.

Leanna Whyte: Founder of Whyte Space Social, with over nine years in social media management, content creation and Meta advertising. She works with tour operators, attractions and events organisations across Australia to grow their Facebook and Instagram presence and increase ticket sales.

Included in your ticket

A grazing table by Behind Closed Doors, a drink on arrival, with tea, coffee, juice and sparkling water available throughout. Selah Valley Estate Owner, Milton Young and the team, will welcome us to the property.

Places are limited. Book early.

Host Venue: Selah Valley Estate.

Parking & Travel

Parking is available at Selah Valley Estate. Please ensure you allow enough travel time to arrive by 3pm. Selah Valley Estate is an easy 30min drive from Murwillumbah.

RSVP: 4pm, Friday 21 August

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