Google has changed all the rules and people now search with AI. To remain effective, SEO must be done in a completely different way since last year.

This workshop will teach you the basic skills to implement your own SEO. We will discuss what SEO is, how it works and what the critical aspects of SEO are.

Learn how Google decides what your website is about and how high it should rank in Google searches, compared to your competitors' websites. Then we will go into the specific aspects one by one and start working on the SEO search terms and texts for your own website.

Main Topics Covered:

- The basics of SEO: How does Google work/ Are other search engines important?
- Search Terms: Google no longer uses keywords.... Learn how to work with Search Subjects and how to use them on your website. Practice: come up with effective search subjects for your website.
- Meta texts: Learn how to write an effective title and description for each page, that will appear in Google searches of potential customers. Practice: Write the meta text for your own website pages.
- Using AI: We will discuss how to use ChatGpt to create content for your website, what Google thinks of AI, and how to deal with people using AI to search for your products or services.

To bring: Pen and Paper.

Suitable for: All small business owners who would like to understand how SEO works, or who would like to implement it themselves.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.