The Ozone hole in the market

Hell bent on making sun protection messaging worth people’s time, SICKDOGWOLFMAN developed a high protection broad spectrum SPF50+ sunscreen and moisturiser, SLATHER SPF.

With the belief that Australia's monotonous approach to advertising sunscreen has contributed to Australia becoming number one in the world for skin cancer, SDWM saw the opportunity to change the tone and context of the conversation with ‘The Sun Is Not Your Friend’ - a brand positioning which aims to bring a degree of sensible aesthetic edge to a category devoid of real feeling and meaning.

To share the strategy of SLATHER SPF and the process of an agency starting their own brand, we are chatting with Jess Wheeler, cofounder of SLATHER SPF and Creative Director/Partner at SDWM. 

It's less slip, slop, slap and more buy a ticket, slather on some SPF and join us at The Commons South Yarra at 8am on 29 May.