The Rubik's Cube of Reputation

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IABC presents Bonnie Caver | The Rubik's Cube of Reputation

We are thrilled to welcome international communication professional Bonnie Caver to Queensland!

Reputation is currency for an organisation, but achieving brand equity with all stakeholders that you can take to the bank requires a shift in thinking. Like solving a Rubik’s Cube, each move impacts somewhere else, and your actions can bring you closer or further away from your goal. Like the Rubik’s Cube, every move must align. In this session, we’ll discuss the strategies that can put you on your way to solving this elusive puzzle. 

You’ll learn about: 

• Current global reputation trends 
• How to conduct a reputation risk assessment 
• Proof points for influencing leadership to prioritise reputation 
• Tips for leading change, and where to look for alignment.  
  

Your presenter: 

Bonnie Caver is a leading brand strategist and reputation architect. She is the founder and CEO of Reputation Lighthouse, a branding and reputation marketing firm with United States offices in Denver, Colorado and Austin, Texas. The boutique firm focuses on leading companies around the globe to create, accelerate, transform, and protect their brands, especially in times of disruption.  A past Chair of the International Association of Business Communicators (IABC) global executive board, Bonnie is passionate about the communication profession and the Global Standards that guide professionals. 

Tickets:

$25 for IABC Members, $45 for non-members (includes canapes and drinks)
Bring a friend and save! Two tickets for $80 (save $10)