The Story Advantage: Using your Brand Story for Sales Success

Don't just tell your story – make it work harder for your business. Building on the foundation of our The Art of Brand Storytelling workshop where we explored your unique Tasmanian story through the lens of Brand Tasmania Brand, this advanced session takes you deeper into the practical application of storytelling for sales success. The Story Advantage workshop is your gateway to mastering storytelling as a powerful tool for sales success, going beyond the basics to deliver real business results.

This workshop shows you exactly how to position storytelling as a powerful sales tool that differentiates your brand and drives bottom-line results whilst aligning with the broader Tasmanian Brand. Learn proven frameworks for each stage of the customer journey, with actionable strategies you can implement immediately. Whether you’re launching a new product, reinvigorating your marketing campaigns or seeking to establish lasting customer loyalty, this workshop is your opportunity to transform your storytelling into a result for your business.

This 3-hour workshop is led by Tasmanian story-driven marketer Jen Murnaghan. As the founder of Digital Dandy and advisor to hundreds of Tasmanian brands since 2013, Jen has helped businesses craft stories that convert audience interest into lasting customer relationships.

What to Expect:

Create campaigns that capture attention and drive action
Build trust through authentic narrative techniques across your digital channels
Turn your marketing plan into a powerful mix of ongoing content and targeted campaigns
Stand out in crowded markets with memorable digital storytelling
Transform casual browsers into loyal customers

Perfect for Businesses Who Want To:

Launch products or services that get noticed
Create marketing campaigns that actually convert
Build stronger connections with their target audience
Increase customer engagement and loyalty
Drive measurable business growth through storytelling

Suggested resources to enhance your workshop experience:

To make the most of this workshop, we recommend first attending The Art of Brand Storytelling if you’re not yet familiar with using the Tasmanian story in your work. You can also read a little more about the Tasmanian story on our website, and download our Brand and Story workbook via the Tasmanian Toolkit.

Workshop Details:

Questions? Feel free to reach out to us at 0427 854 150 or welcome@brandtasmania.com.au.

Don’t miss this opportunity to connect, create, and inspire with the Tasmanian brand. Let’s shape our stories together – we can’t wait to see you there!