Top 5 Mistakes Made Selling B2B ...and how to avoid them

Hosted by Nimmity Zappert | Founder, Authentic Selling

Do you want to sell to corporates and other businesses, but not sure why it's not working the way you'd hoped? Do you ever wonder what you could be doing better? Why are sales taking so long? Why have they ghosted you?

If you’ve never sold to businesses before, it can be a bit daunting and confusing. This webinar will demystify selling B2B. You'll learn how you can avoid the mistakes almost everyone makes when they start out.

We'll also share some great tips and ideas to get you on the right track with selling, so you can deliver on your purpose. Come along and gain confidence to go out there and sell with your best authentic self. We take the nonsense out of selling and give you what you need to build a strong reliable pipeline of business.

What you’ll get from this Session

Understand the difference between B2B sales to B2C sales
Learn the Top 5 mistakes people make selling B2B - and how to avoid them
A copy of Authentic Selling: Questions, Words & Language booklet.

About Authentic Selling

We’re here to help take the nonsense out of selling.

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

I’ll help you with what you need to get started with business to business selling and how to build a strong reliable pipeline of business.

It’s not as hard as you think - I promise!

About Nimmity Zappert

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.