THE TRUST EXPERIENCE (TX) Thought Leadership Series | Omni-Trust: The Role of Choice in Building Trust in Retail
Presented by Cisco Chair in Trusted Retail
TRUST AS A BUSINESS ADVANTAGE
According to a recent McKinsey report (2022), organizations that invest in cultivating trust, experience remarkable annual growth rates of 10% or more, significantly impacting both their revenue and profits.
Despite the evidence, the path to establishing and professionalizing trust remains uncertain for many. Retail is swiftly adopting technology, embracing AI-powered shopping assistants, and introducing biometric payment methods, thereby enhancing the overall customer experience. However, this technological evolution also brings forth trust concerns that extend beyond the realm of cybersecurity.
This event will delve into the concept of 'Omni-Trust' as an approach that empowers customers with choices when engaging with technology as a way of mitigating trust concerns. Omni-Trust enables retailers to push technological boundaries with their customers by building trust, and is positioned as an extension to the prevailing emphasis on retail's omni-channel strategy. This event will give you the opportunity to gain comprehensive insights into the power of Omni-Trust from Cisco’s Chair in Trusted Retail, Dr Nadine Ostern as well as other renowned speakers.
Don’t miss your chance to gain a competitive edge in today's retail landscape and take your business to new heights!
Presented by Cisco Chair in Trusted Retail, Dr Nadine Ostern
Award-Winning Researcher | Educator | Building Trust Experience Through and In Technology
Nadine is deeply dedicated to establishing trust, especially through technology, enabling individuals to focus on what truly matters. With nearly a decade of experience, Nadine leads a passionate team of researchers dedicated to crafting modern, technology-driven trust experiences for businesses and their clients. Her work is particularly centered on emerging technologies, including generative AI and blockchain, as well as fostering trust within human-algorithmic relationships. Nadine's extensive international background encompasses roles in Germany and Switzerland, prior to her current position as the Cisco Research Chair in Trusted Retail at Queensland University of Technology (QUT). In her various roles, she has collaborated with leading brands like Commerzbank, a top-25 European bank, and Mercedes, among others, to uncover tech-driven opportunities in trusted machine-to-machine communication. At the forefront of the intersection of technology and trust, Nadine's work serves as a compass for professionals, illuminating how trust-building can confer a competitive advantage to businesses and the resulting opportunities for employees, customers, and society as a whole.
THE TRUST EXPERIENCE (TX) Thought Leadership Series
This event is part of the THE TRUST EXPERIENCE (TX) Thought Leadership Series, brought to you by Innovation Central Brisbane and Cisco's National Industry Innovation Network.
About Innovation Central Brisbane
Innovation Central Brisbane (ICB) is a cutting-edge innovation ecosystem and research hub located at QUT in the Brisbane CBD shaping the future of digital transformation in Queensland and beyond by connecting big tech, academia, industry and government to solve real-world problems. ICB and QUT are proud to have a $3M, multi-year partnership with Cisco aimed at Accelerating Australia’s Digital Skills and Digital Transformation Success. This partnership focuses on three pillars: education, research, and innovation. Through our collaboration with Cisco, we are able to provide industry, government and QUT students with hands-on experience in the latest digital technologies and tools. Our partnership also includes the Cisco Research Chair, Dr Nadine Ostern. Learn more
About Cisco’s National Industry Innovation Network
Cisco’s National Industry Innovation Network (NIIN) is an alliance between industry and universities - including QUT - driven by one goal; to realise digital opportunities that can benefit the lives of all Australians. The NIIN is working on nationally significant projects, including securing critical infrastructure, education, digital health and hybrid work through a range of initiatives. Learn more