The untold story of the first Holden utilities

This presentation by Don reveals the surprising German background to the design of the first Holden utilities; the origin of the one and only prototype Holden utility; the privilege one farmer enjoyed of having publicity photographs of a Holden utility taken in secret on his property well before the public unveiling of the utility; and details of who was the first to take delivery of a Holden utility. 

Strong promotion of the new utility took place where it mattered most - in the showrooms of dealers around Australia
Loffler, D. 2010, Still Holden together. Adelaide : Wakefield Press

Hero image: FJ Ute outside the factory at a Holden plant, 1953 GM Holden Ltd. BRG 213/28/2/14