The Value of Search Listening to Inform Communication Strategy and Forecasting in Healthcare
Event description
Julia Walsh, CEO of Brand Medicine International, will be sharing how Search Listening (as an extension to Social Listening) can be leveraged to enrich patient insights and act as a mechanism to deploy truly patient-centric disease education materials to accelerate the patient journey to diagnosis and activate the sales funnel. Additionally, in this extended version of the presentation she made at the Reuters Pharma Australia 2020 conference, she will touch on Search as predictor of market share.
General tickets are free. Brand Medicine International are also offering a limited number (30) of upgraded tickets which is $2,395 +GST & booking fee, which includes access to the recorded session for 4 weeks after the webcast, and a one hour one-to-one with Julia to review in more detail how Search Listening is done, what’s in a Search Listening report and a live overview of key search trends in your category. (Valued at over $4,815)
Note: To acknowledge recent NAIDOC week we invite registrants to add a donation to their order towards academic scholarships for disadvantaged indigenous children.
About your presenter:
Julia’s career in healthcare communications has spanned over 20 years in Australia, the USA and at a global level. Her experience leading multi-million-dollar creative agency accounts for billion-dollar healthcare therapies across all stages of the brand life cycle has conferred her with a diverse skill set that includes strategic workshop design/moderation, business planning and integrated tactical deployment of creative campaigns for the pharmaceutical industry. Julia places high value on examining and understanding the patient journey and interpreting how this, along with the interactions between multi-disciplinary physicians, can impact healthcare outcomes. During her time as Managing Director of Sudler Sydney she noted how critical it is for a business to embrace change and forge forward with its thinking to stay relevant in the face of constantly evolving healthcare & communications environments. This philosophy of leaning into change has been embraced as a core pillar of her new agency, Brand Medicine International.
She is a pioneer in the development of Search Listening reports for healthcare, and an advocate for how these insights, when properly applied to inform communication strategy, can confer a significant competitive advantage.
Brand Medicine International is a certified Rumi partner and well positioned to help clients to unpack Search insights with smaller focus groups on this interactive online research platform.