Thought Leadership Masterclass: How to Build Visibility & Credibility in the Media

Ready to turn your big ideas into bold headlines?

Join publicist and PR mentor Odette Barry (founder of Odette & Co and the Hack Your Own PR program) for a practical and inspiring deep-dive into all things thought leadership PR.

In this masterclass, Odette will walk you through:

• How to uncover your most compelling thought leadership stories
• How to spot which media outlets publish expert-led opinion content
• How to write and pitch a winning opinion editorial that gets published

Whether you’re sitting on a simmering industry insight, a unique take on a trending issue, or simply want to build your authority as a go-to expert in your field—this session will show you how to transform your ideas into media gold.

You’ll learn why opinion-led storytelling is one of the most powerful tools to grow your influence (without spending $5K a month on a publicist), and how to start building your own little black book of media relationships.

This one’s for you if:

• You want to build trust and visibility in your industry
• You have something to say (but aren’t sure how to shape it into a story)
• You’re done hiding behind your brand and ready to step into the spotlight

About Odette

Odette Barry is a storyteller who loves nothing more than helping industry disrupters share their stories - on stages, in books, and through media. As a publicist, PR mentor, and founder of Odette & Co, a micro PR agency based in Byron Bay, she specialises in amplifying the visibility of purpose-driven leaders.

With a background in communications for Westpac, the Australian Physiotherapy Association, TAFE NSW, and Women’s Fitness, Odette brings extensive industry expertise.

Since founding Odette & Co in 2015, she has collaborated with social entrepreneurs tackling issues like refugee employment, birth reform, homelessness, consumerism, and climate leadership.

Odette also hosts the Hack Your Own PR podcast, where she interviews top journalists and media professionals, demystifying the publicity process.

Six years ago, she created courses to empower founders to secure their own media coverage, bridging the gap for startups that can't afford a publicist early on. To date, she has taught over 5,000 founders through her podcast and online programs, including Authority Brand, Meet The Media, and Hack Your Own PR.

She gets out of bed to help leaders create impact and leave a lasting, positive legacy