Tips and Tricks for your Email Marketing Strategy

Are you making the most of email marketing? With inboxes more crowded than ever, it takes more than just pressing "send" to reach your audience. This practical online workshop is designed to help business owners, marketers, and entrepreneurs create targeted, engaging, and results-driven email campaigns.

Whether you're just getting started or want to take your existing efforts to the next level, you’ll gain the knowledge and tools to confidently build stronger connections with your audience—and drive more conversions.

In this 90-minute session, you’ll learn how to:
💡 Craft compelling content that captures attention and motivates action
🎯 Segment and target your audience for better engagement and higher ROI
📈 Increase open and click-through rates using proven subject line and content strategies
⚙️ Automate and streamline your campaigns to save time and scale your efforts
🛠️ Explore the latest tools and technology shaping the future of email marketing in 2025

This workshop will also include practical examples, real-world case studies, and tips on compliance and best practices—ensuring your emails not only look great, but also perform.

Whether you're promoting your services, nurturing leads, or building brand loyalty, this session will give you the skills and confidence to elevate your email marketing game.

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.