TJI Workshop: Strengthening Your Personal Brand & Finding Your Market on Social Media

Jewish creatives are navigating a changing landscape—now more than ever, it’s crucial to have a clear, confident personal brand and a smart social media strategy.
This two-part Zoom workshop is designed to help artists, writers, content creators, and community voices refine their brand, connect with the right audience, and grow their platform in an authentic, sustainable way.
With antisemitism shifting audience dynamics in Australia, we’ll also explore how to adapt while staying true to your voice and values.

What’s in the workshop?

Two 2-hour Zoom sessions packed with practical exercises, breakout discussions, and expert insights.

Session 1: Foundations of a Strong Personal Brand

April 22nd 7pm - 9pm

Get clear on your creative identity and audience.
Understand how shifting market realities impact Jewish creators.
Build strategies for resilience, community, and engagement.

Session 2: Content Strategy & Market Positioning

April 29th 7pm -9pm

Create a content strategy that balances storytelling, education, and audience growth.
Navigate algorithm changes, shadowbanning, and platform shifts.
Explore networking, monetisation, and long-term sustainability.

What you’ll walk away with:

A clear, cohesive brand identity.

A content strategy you can actually stick to.

Practical tools to navigate market shifts and reach new audiences.

A peer network for ongoing collaboration and support.

Please contact Sharon Berger at sharonb@thejewishindependent.com.au if you require financial support to attend.