Too Generous to Thrive (Melbourne)
Description
Too Generous to Thrive
Why good businesses give margin away & how leaders take it back!
After ten years and more than 1,000 responses, the finding is clear:
Most businesses don’t lose margin. They give it away.
Not in strategy.
In everyday decisions.
The reluctant yes.
The unspoken extra.
The work never re-priced.
The clause never enforced.
These moments happen daily. They compound. And they are rarely measured.
What this briefing will show
Across every business, four behavioural disciplines determine whether margin is protected or given away:
Contracting · Over-Servicing · Up-Selling · Measuring
Where they hold, margin holds.
Where they don’t, margin is given away.
This is not a strategic failure.
It is behavioural.
What happens in the room
This is a focused executive breakfast briefing:
A 30-minute presentation of a decade of findings
A hosted Q&A moderated by Marty Matassoni (Managing Director - The Beechworth Bakery)
Live FRAME valuations on real scenarios from the audience
You will see how margin is actually lost inside your business - in real time.
What you’ll leave with
Clear visibility on where your margin is being given away
Examples from comparable businesses
An indicative value of what it is costing
Three immediate actions you can take the following week
Who this is for
Founders, CEOs, MDs and senior leaders responsible for performance.
If your honest answer to either question is no, this briefing is for you:
Are you being paid enough for the value you create?
Are you and your team treated with the respect that value deserves?
Format
Breakfast briefing with interactive Q&A
7:00am – 9:00am
Investment - $85 (open registration)
“Proceeds from these events will be donated to a cause close to our hearts that is making a difference to the lives of people with blood cancers (leukaemia, lymphoma and myeloma). Sadly, blood cancers are the 2nd most diagnosed cancers in Australia and the 3rd highest cause of cancer death in Australia. The Snowdome Foundation is an Australian charity that has been working hard for 15 years to fund and support medical research into new treatments so that blood cancer patients can live longer, better lives. We are very proud to support this organisation.
If you wish to make a direct donation, please click here.

Lineup

Marty Matassoni - Event Moderator
Marty Matassoni is the CEO of Beechworth Bakery, one of Australia's best-known regional multi-site retail brands, with operations spread across Victoria, New South Wales and the eastern seaboard. He has led the company through six years of disciplined growth in a retail and hospitality cycle that has tested every operating system Australian businesses run on. Beechworth Bakery has been a Margin Partners client across that entire period, the longest sustained client relationship in the practice. He hosts the Melbourne Q&A from the side of the table that owns the work.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity



