Explore the Heart of Fresh Produce and Florals at Melbourne Market in Epping.
Hosted by Melbourne's North Food Group in collaboration with Melbourne Market Authority.

Join us for an exclusive behind-the-scenes tour of Melbourne Market, one of Victoria’s most important fresh produce hubs and home to the National Flower Centre.

Opened in 2015 and operating from a purpose-built 67-hectare site in Epping, Melbourne Market plays a vital role in our food and flower supply chain. It connects local growers, wholesalers, and independent retailers, moving millions of dollars in fresh produce across Victoria and beyond every single day.

What to Expect:

🌸 Step into the National Flower Centre – Take 10–15 minutes to admire the gorgeous floral displays and purchase fresh flowers straight from the source.
🍎 Explore the fresh produce trading floor – See the Market in action and take in the vibrant sights, sounds, and energy of this early-morning hub.
👩‍🌾 Meet local vendors – Chat with passionate traders and get up close with the wide variety of colourful fruits and vegetables on offer.
💼 Learn about the economic impact – Discover how the Market supports over 2,750 businesses and more than 2,000 individual buyers in the fresh food ecosystem.

Whether you're in food manufacturing, retail, hospitality, or simply curious about where your food and flowers come from, this tour offers a rare glimpse into the engine room of Melbourne’s fresh supply chain.

🎟️ Places are limited, secure your spot today!

Agenda:

6:00 am - Arrival and Welcome. Get everyone fitted in hi-vis vests
6:15 am - Market Tour
7:30 am - Breakfast and Networking
7:45 am - Presentations in MMA Conference Room
8:30 am - Networking
9:00 am - Event Close

For the tour:

As the Market is a work site, all visitors must wear closed-toe shoes (something comfortable for the walking tour).
The Melbourne Market is an industrial site, and all persons entering the site must not have a Blood Alcohol Content (BAC) over 0.00%, or be under the influence of prohibited drugs. As per the Market Operating Rules all attendees will be breath tested upon arrival.

Directions and Parking:

From Cooper Street, turn into Produce Drive and proceed straight through the roundabout in the right-hand lane towards the Gate 1 sign.

Approx. 20 metres after the roundabout, you will see a boom gate to your right, which is the entrance to the Administration Carpark. (If you get to the large Gate 1 boom gates, you have gone too far)
Please take a ticket and proceed to park in any spaces that are unmarked. Upon departing, we will either validate your parking ticket or, alternatively, arrange for the boom gate to be opened.
Head to the MMA Administration building, please take the lift/ stairs to Level 1 & enter the MMA Reception office.

Note:

Please be advised that this event may be recorded, and photographs will be taken. This footage may be used after the event on the MNFG & NORTH Link website or other marketing materials. Please notify us if you do not consent to us recording or photographing you and using your image and likeness as mentioned.

Contact the host of Tour of Melbourne Market

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