Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Google Analytics is a powerful free tool to measure website traffic data, providing insights into your users. During this workshop, you will learn how to harness the power of Google Analytics to make data driven decisions and pptimise your online presence to grow your business.

For this workshop you will need to do the following:

Bring a laptop (or other second screen) if you would like to follow along with examples live
Sign up for or log in to Google Analytics

This topic covers:

Learn about Google Analytics tools and features
Learn how to set up tracking codes to track website traffic
Analyse and interpret key metrics to make informed decisions and gauge website effectiveness
Identify high performing content and enhance the user experience by optimising your online presence

This session is ideal for established business owners that have a basic understanding of Google Analytics or would like to set up Google Analytics for their website to monitor

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.