Traction Lab - Sales and Marketing Growth Programme (Cohort 1)

Traction Lab is where the work gets done to grow sales.

Traction Lab is an 8-week training programme (four workshops) that helps owners and leaders build resilient sales growth.

What we work on

In a nutshell, we transform your sales and marketing operation, and in-house capability, using processes I've honed over many years in all sorts of lean and high growth businesses.

What gets built

A marketing action plan that's intertwined with sales, so ROI is measurable sales growth.

A one-page message framework and a lead-generating asset, ready to use.

A mapped sales pipeline, with the conversion rates that show where it leaks.

An outreach sequence you can start using straight away.

Systems for measurement, improvement and accountability: 3–5 sales KPIs and a weekly routine to review them.

An understanding of how high-performing sales teams operate, translated into your own business.

How it works

Four workshops, fortnightly, 90 minutes each, 100% online via Google Meet.

Only 4 places per cohort, so you get real attention.

Short framing at the start, then mostly working time on your own business, with support and feedback from us and your peers.

1–2 hours applying the work between sessions. Bring a real challenge, and your team if you wish.

Dates

Workshop 1, Market, offer and pricing: Thu 29 Oct

Workshop 2, Marketing assets: Thu 12 Nov

Workshop 3, Pipeline and outreach: Thu 26 Nov

Workshop 4, Measure and retain: Thu 10 Dec

All workshops run 11:30am - 1:00pm NZDT.

Who it's for

If you're responsible for sales in your business, this is for you. Founders, operators, and business owners growing toward a sale, succession or the next stage.

Pricing

Full programme: $600 + GST

Single workshop: $175 + GST, if places are available. The full programme is the way to get results.

Your facilitator

Jesse Henderson's work empowers leaders to build exciting, resilient businesses with defensible value.

Her background in sales, marketing, and entrepreneurship spans manufacturing, tech, hardware, aerospace, and food and beverage.

As a business growth and transformation consultant, Jesse supports leaders to metamorphose ideas into their highest commercial and purpose potential.

Jesse has developed specific expertise in commercialising disruptive clean-technology, and works with high-growth SMEs, and startups, to develop business and licensing models that gain traction and secure investment.

Operating internationally, from her base in New Zealand as a growth architect, go to market strategist, and critical friend to the C-Suite, Jesse supports leaders to focus on on customer, capacity, and continuous improvement to build robust revenue.