A vital part of your overall branding, your trade mark is often the first contact a potential customer has with your business. Your trade mark distinguishes your unique business from others, such as a unique word or phrase, colour, symbol or logo, which may also attract copyright. In a world driven by innovation, protecting your brand is essential to protect core business. Whether you're a startup, a fast-scaling business, or an industry leader, a strong trade mark and related copyright strategy gives you a competitive edge, builds value into your business, and safeguards your market position.

This FREE workshop, facilitated by Mark Pullen of Westmark IP, will provide practical insights into how you can identify, secure, and leverage trade marks as an IP asset to strengthen your business.

By attending, you'll learn:

How to focus your trade marks to best fit your business and markets of interest
How to conduct searching to help you choose and protect trade marks for your brand investment and market presence
How to navigate the trade marking process, with handy hints and tips
How copyright and trade marks interact
How to avoid problems and deal with third party trade marks

This workshop is an invaluable opportunity for innovative startups, established businesses seeking to grow, creatives and innovators to gain knowledge that can prevent costly mistakes, and unlock business resilience, valuable assets and new growth opportunities.

IP reach is supported through the X-TEND WA program provided under the New Industries Fund by the Department of Jobs, Tourism, Science and Innovation. In partnership with Creative Corner and supported by Creative Tech Village.

Photo Jean Paul Horre Photographer