Are these questions relevant to you?

How much of the training content transfers in practice?
What are the levers to increase the transfer rate?
How can I evaluate the effectiveness of a training?
How do I develop transfer concepts that really work?
How do I win the executives to consistently back transfer?
Which tools and interventions increase transfer success?
What experiences do other companies have with the topic of transfer?
How do I implement transfer design in my project?
How can I systematically manage transfer success?

Managing Transfer Success Systematically

As a Certified Transfer Designer, you apply the transfer effectiveness levers in practice.

With these scientifically proven, manageable factors, you develop customized transfer concepts.

You become part of the transfer community and benefit from the best tools and the latest practical knowledge.

Your goal becoming an expert for Transfer Effectiveness

As an HRD professional, L&D consultant, training designer or trainer, you know the obstacles of training transfer from your own experience, and you want to do something about it. You want to take the training in your company and your industry to a new level. You want effectiveness to be your USP and seek access to the exclusive transfer community of people who think and act like you. Achieve all of this with a Transfer Designer Certification.

Program Goals

After the program, you can say:

I am aware of the 12 Levers of Transfer Effectiveness® and I know how to control the transfer success.
I am familiar with various tools and interventions to promote transfer effectiveness.
I have developed specific tools and interventions to increase the effectiveness of my training programs.
I have a transfer concept ready for a real development program at my company (my real case).

Transfer Goals

What you can achieve with this program:

Your training (programs) achieves a lasting impact because you design and implement customized and research-based transfer concepts.
You use the Levers of Transfer Effectiveness to develop transfer tools and interventions that are compatible and tailored to the company and the participants.
Through the transfer effectiveness of your training, you can verifiably increase the value and impact of your training programs.

Who should attend?

Experienced HRD Professionals like:

HR managers
HR developers
L&D consultants
Training designers
Trainers
Who believe that transfer effectiveness is not only a catchphrase but a lived aspiration.

What people say

Anyone who has serious intentions of creating impact cannot ignore the 12 levers. I do not know of a toolbox that offers a wider range of ways to improve the effectiveness of training. - DIRK ROSOMM, EDUCATIONAL INNOVATOR

Science, benefits, practicability, energy. The 12 levers provide a concept that is scientifically sound and easy to implement in staff development. Ina Weinbauer is passionate about her subject and her transfer energy is highly contagious! – ANJA PRIWATER, SILHOUETTE INTERNATIONAL

The levers are impressively practical and scream to be implemented, so that the energy invested by participants, concept developers and trainers does not fizzle out, but brings business success, personal meaning, and confirmation. - JULIA FURCHNER AUDI AG

Message from Dr. Ina Weinbauer Heidel & Melanie Martinelli

"We share a common vision –the vision of making training really work.For our participants, their companies and last but not least for ourselves.

For us, the question of the effectiveness of our development programs is ultimately a question of the meaning and significance of our work as L&D and HR professionals.

You are an HR professional for whom transfer is not just a buzzword but a lived aspiration– and that is wonderful!

After our live / in-person sessions, you will be surprised how easy it is to systematically manage transfer and inspire others to follow you! Because research and practice show: Transfer can be managed - in a systematic and simple way!

It is wonderful that you have decided to be a Transfer Designer and there for a pioneer and creator of sustainable impact! We look forward to an effective time together!

Let's make transfer happen!"

Program Schedule:

Session 1: 24th November 2026

Session 2: 25th November 2026

Contact the host of Transfer Designer Certification (Hong Kong)