Translating design into business language

Designers talk the language of design and clients talk the language of business.
Is it any wonder we have translation issues?
This session shows how to analyse a clients’ business and explain design in their language.
It shows the deep analysis needed to prove design adds value for their operations, staff and customers.

Presentation: Thursday 23 February 1 - 2 pm Australian EST (and on-demand)*

This is a one hour presentation sharing practical learnings you can take back to your studio/agency and implement immediately.

We will :

explain why every business is different
analyse the unique nine building blocks in each business
give you the key questions to ask for each of the blocks
show how to use this information to explain design value
share a template to analyse your clients’ business model
outline an action plan to get you started in analysing your clients business model.

*Can’t make the day? Never mind, catch up on the presentation on demand (or watch again) then ask any questions you have on Slack … everyone registered gets 30 day access to a dedicated Slack channel for discussion and Q&A.

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Here’s what designers said about our last Lunchtime Learning…

‘I just wanted to say thank-you for the lunchtime presentation today. It was super useful and timely. I'm sure you hear it all the time but we really appreciated seeing dollar figures and real examples. It shone light on issues that we suspected and gave us some really pragmatic and valuable pathways forward. Thanks again - I think you've already helped us out.’ Sam Wearne - Studio ChenChen

Thanks for the talk and presentation today Greg, very enlightening.
Bryn Morgan - IN2

Great webinar, thanks! S

Thanks for the webinar – very interesting stuff!
Jessica Richings Operations Manager, Block Branding

Thanks for the truly useful presentation!
Alejandro Molano, Design Manager Monkey Media Enterprises

Thanks Greg, found that really useful - time to up my rates I think!
Chris Thomas, Creative Director / Founder Founded by Design™

Thank you! That was such a great talk on pricing, budgets and different frameworks of thinking about it all. I got so much out of it
Jack O’Sullivan, sidebyside.studio

Thank you so much for the session! … for a sole operator, this was very helpful and inspiring.
Natalie Ex

Thanks for the lunchtime Pricing chat! Some great stuff as usual.
Craig Devitt, Hundredweight