LUNCH & LEARN | HOW TO BUILD A BRAND WITH PERSONALITY: DISCOVER BRANDING ARCHETYPES

👉 This Lunch & Learn workshop is part of the monthly workshops of the Tech Ready Women's Female Founder Connect community. We decided to make this important topic open to the public for free as an exception so don't miss out and join us!

About this Lunch & Learn

Discover the power of branding with personality in this captivating Lunch & Learn session hosted by Debbie O’Connor, a brand strategist and “Archetype Alchemist.” Debbie’s approach has transformed hundreds of brands, helping businesses infuse authenticity and personality through the psychology of archetypes.

Join us to explore:

What Branding Really Is: Understand the foundations of effective branding and how it creates value.
The Concept of Brand Personalities: Learn about Debbie’s Brand Personalities system and how it builds brands that connect.
The 12 Brand Archetypes: Discover which archetypes resonate with your brand, using real-life examples.
The Art of Storytelling in Branding: Uncover how storytelling creates memorable, relatable brands that stand out in the marketplace.

WHAT YOU WILL TAKE AWAY FROM THIS SESSION

In this session, Debbie will inspire you to find and implement your brand’s unique personality, using language and tone to convey your story and values to your audience. Walk away with practical insights and a new perspective on branding that makes your business feel more human and relatable.

What You’ll Gain:

🚀 Insight into Your Brand Personality: Identify which of the 12 archetypes aligns with your business and how to use it.

🚀 Storytelling Skills: Develop a brand story that feels authentic and connects with your audience.

🚀 Branding Tools and Techniques: Learn how to apply personality-based strategies to enhance your brand presence.

About the Speaker

Debbie O'Connor is an award-winning brand strategist and the creative force behind multiple platforms, including DebbieO Brands and Brand Magic®. Known for her big-picture thinking, Debbie uses the psychology of archetypes to bring brands to life with authentic, relatable personalities. She is the Amazon #1 Best Selling author of Brand Magic - How to Build a Brand with Personality and has appeared as a branding expert on Kochie’s Business Builders.

As the creator of the Brand Personalities system, Debbie guides businesses in understanding their purpose and connecting meaningfully with their audience. She has developed the Brand Magic® Masterclass, making professional branding strategies accessible to small business owners worldwide.

Event details

📅 Thursday, 5 December 2024

⌚ AEDT 12.30 PM - 1.30 PM

💻 Online | 👥 Limited spots

🎟️ FREE

TRW Female Founder Connect

TRW Female Founder Connect is an application-only startup community providing female founders with peer networking, mentoring, ecosystem connection and advice to grow scalable startups.

Within the Female Founder Connect membership, you will be surrounded by a supportive community of female founders where you will have access to accessible mentoring sessions, exclusive learning workshops, networking events, introductions to programs, grants and investors, and much more.

You don’t need to do it alone anymore!

To become a member of TRW Female Founder Connect, apply via our website.