LUNCH & LEARN | STORYTELLING FOR FOUNDERS: FIND YOUR AUTHENTIC VOICE

About this Lunch & Learn

Storytelling isn’t just for bedtime or brand campaigns—it’s a core skill for any founder.

In this interactive session with Julie Trell, Chief Play Officer at Playful Purpose, you’ll learn how to explain what you do in a way that feels natural, compelling, and uniquely you—not like a pitch deck. Using the Pixar-inspired Story Spine structure and improv-inspired breakout activities, you’ll explore, shape, and share your own story with clarity and confidence.

This Lunch & Learn will help you feel more authentic (and less robotic) when talking about your company—whether it’s to investors, customers, or even friends.

What you’ll get from this session

✨ Understand the power of story in influencing others (without the ick of pitching)
✨ Learn how to use the Story Spine to shape your founder or product journey
✨ Practice saying what you do in a way that feels authentic, confident, and clear
✨ Leave with a rough script and peer feedback you can continue refining

About the Guest Speaker

Julie Trell has championed improv principles across her career—as a way to enhance creativity, build trust, and navigate complexity. Whether leading teams at Telstra’s muru-D, Workday Foundation, Salesforce Foundation, or as a middle school technology specialist, she’s always looked for where play and purpose intersect.

That instinct led to the creation of Playful Purpose, a space for bringing the other AI (applied improv) into leadership, systems change, and remembering that we’re human. Julie shows how play isn’t fluff—it’s a powerful tool for adaptability, flow, and creating the psychological safety where bold ideas (and people) thrive.

Event Details

📅 Tuesday, 23 September 2025
⏰ 12:30 PM – 1:30 PM AEST
💻 Online | 👥 Limited spots
🎟️ FREE

TRW Female Founder Connect

This Lunch & Learn is part of the monthly workshops we deliver at the TRW Female Founder Connect community. In this occasion, we decided to make it open to the public so that you can learn with Tech Ready Women!

TRW Female Founder Connect is a free private community of supportive female founders, where you will have access to exclusive learning workshops, networking events, perks & discounts, and a community platform to stay connected!

You don’t need to walk this journey alone anymore.

To become a member of TRW Female Founder Connect for FREE, apply via our website.

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