WORKSHOP | POSITION YOURSELF AS A LUXURY SERVICE

👉 This workshop is a part of the monthly workshops of the Tech Ready Women's Female Founder Connect community, which we made open and free to the public for December 2023 only.

About this Workshop

Position Yourself as a Luxury Service: How to enchant and delight your customers through hauntingly profitable brand experiences

As Pharell recently said, ‘luxury is a mentality built on freedom and convenience’.

This action-packed evening session will help you uncover a ritual to woo your customers along a delicious, experiential journey - all while affirming the value you bring to the table.

You will:

Learn the 6-step process of seduction in luxury marketing ALL major brands use
Master the art and drama of the experiential sale (that will leave your clients and customers yearning to reconnect with you)
Rebrand YOURSELF as the ultimate luxury item, worthy of coveting and having

⭐ Start 2024 with a completely different mindset about who you are - and what you offer.

Whether you’re looking to confidently raise your prices, upgrade your offers or attract a new calibre of premium clients, this session will immerse you in the ways of service-oriented thinkers - and help you see yourself in a whole new light.

About the Speaker

For almost 20 years, Alina Berdichevsky has had two concurrent careers - as a relationship expert in private coaching practice; and as a luxury communications consultant for premium and boutique brands. What both of those industries have in common is the desire to elevate an individual - and their own desire to elevate themselves and self-realise. Alina says "When we think better, we buy better. We want more for ourselves when we believe we deserve it."

Alina holds a Master's Degree in Strategic PR and a Master Practitioner Certificate in Hypnotherapy and NLP. She studies Tantra and loves to merge the esoteric with neuroscience to create a holistic picture of consumer buyer psychology. Some brands she’s worked with include Simone Perelle, Belle Property, Max May and House of K’dor. Currently, she is the PR and Communications Manager at global luxury boutique Parlour X, and is a Maverick for women’s safety charity, The Equanimity Project. Her insights have appeared in Marie Claire, Vogue, Lifehacker and Body & Soul, among others.

Event details

📅 Monday, 18 December 2023

⌚ AEDT 8 PM - 9 PM

💻 Online | 👥 Limited spots

TRW Female Founder Connect

TRW Female Founder Connect is an application-only startup community providing female founders with peer networking, mentoring, ecosystem connection and advice to grow scalable startups.

Within the Female Founder Connect membership, you will be surrounded by a supportive community of female founders where you will have access to accessible mentoring sessions, exclusive learning workshops, networking events, introductions to programs, grants and investors, and much more.

You don’t need to do it alone anymore!

To become a member of TRW Female Founder Connect, apply via our website.