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Turn Leads into Deals - Sell without feeling pushy

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Burwood RSL
Burwood NSW, Australia
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Description

Turn Leads into Deals — Sell Without Feeling Pushy is a practical, confidence-building training for experts, coaches, and service providers who are tired of follow-up feeling awkward—and tired of great conversations not turning into paid clients.

You’ll learn a simple, human sales approach that helps you start the right conversations, qualify faster, and make clear offers—without pressure, scripts that feel fake, or chasing people who aren’t a fit.

We’ll break down what business development actually looks like day-to-day, how to get more from the marketing you’re already doing, and how to build a sales process that consistently converts.

In this session, you’ll walk away with:

  • A repeatable framework to move prospects from interested → ready to buy

  • The exact language to use when someone asks about price (without discounting)

  • A follow-up method that feels helpful, not needy

  • Simple tweaks that increase conversions without changing who you are

  • How to handle and overcome objections with confidence

  • How to build the resilience muscle so you stay consistent and keep improving

If you have leads coming in but closing feels inconsistent—or you avoid asking for the sale—this event will give you a clean path from curiosity → clarity → commitment.

Perfect for: coaches, consultants, freelancers, agency owners, and service pros who want more clients with less friction.

Only a limited number of tickets, Save your seat now.

FAQs

  • Who is "Turn Leads into Deals" for?
    It’s ideal for:
    • Coaches (life, business, mindset, health, career, leadership)

    • Consultants (strategy, operations, HR, finance, marketing, sales)

    • Service providers (freelancers, agencies, creatives, VA/OBM, web designers, copywriters)

    • Experts & practitioners who sell services (trainers, facilitators, therapists, accountants, brokers—anyone running consult-style sales conversations)

    • Small business owners who rely on conversations to close (discovery calls, DMs, referrals, networking)

    It’s especially helpful if you:
    • Get leads but closing is inconsistent

    • Find follow-up awkward and worry about “being annoying”

    • Feel uncomfortable talking about price or asking for the sale

    • Hear “Let me think about it” and aren’t sure what to do next

    • Want a sales process that feels ethical, natural, and effective

    • Need more resilience to stay consistent after a “no”

    It’s probably not for you if:
    • You’re looking for high-pressure tactics or manipulative scripts

    • You want a “get rich quick” shortcut instead of building real skill

    • You don’t have an offer yet (unless your goal is to validate one fast)

  • “Is this event for me if I’m not ‘salesy’?”

    Yes. This training is designed for people who want an ethical, human approach to sales—so you can feel confident, be yourself, and still make clear offers that convert.

    We’ll cover a simple structure you can follow, plus what to say in common moments (pricing, follow-up, objections) so you’re not guessing or winging it.

  • “What will I leave with?”

    You’ll leave with a clear, repeatable process for turning interest into commitment—plus practical language you can use immediately for follow-up, pricing conversations, and handling objections.

    Adrienne McLean, Amplify Results is a specialist in Business Development and Sheena Nankeris-Bruce, Selling in Sand Shoes is a sales professional. The combination of these two skill sets will help set you up for success.

  • Will this be interactive?

    Yes—there will be time for Q&A. Both presenters will allow for questions through out the presentations.

Lineup

  • Adrienne McLean, Amplify Results

    Adrienne McLean, Amplify Results

    Adrienne McLean believes running your own business brings incredible personal growth and confidence. Growing up in a family business shaped her entrepreneurial spirit. After earning a Science degree with Honours from Sydney University, she built a corporate career as an Industrial Chemist while studying marketing, presentation skills, and business development. Following a decade consulting with small businesses, she established The Speakers Practice in 2009, helping business owners use speaking as a marketing strategy. In 2018, she launched Amplify Results, helping service professionals bridge the gap between technical excellence and commercial success through coaching, training workshops, and strategic programs. Adrienne is a Book Yourself Solid Certified Coach and has helped professionals to build their confidence to promote themselves and their business since 2009. Works with small business owners, consultants and coaches to maximise their profitability and productivity.

  • Sheena Nankeris-Bruce, Selling in Sand Shoes

    Sheena Nankeris-Bruce, Selling in Sand Shoes

    Sheena is the director of Selling in Sandshoes. Sheena uses "The Comfort Connection" in her selling process. Her aim is to share her mastering of the art of High-Results and Low-Pressure Sales. Sheena works to seek "Relationship First", highlighting that being comfortable actually leads to higher results, not just a better mood. Utilizing comfort in the selling process reassures the client. For Business owners, this isn't just a "soft" skill—it’s a performance driver.

Agenda

  • 6:15 pm - 6:20 pm

    Opening

    Opening

  • 6:20 pm - 7:00 pm

    Business Development - the process of turning a lead into a deal

    Adrienne McLean will take you step by step through the process of business development. What is involved and the individual steps to maximising leads and the process to take them through. Attendees will be able to put their business into this business development process and find out what they need to work on.

  • 7:00 pm - 7:40 pm

    Sales Skills and the process to make that deal

    The art of comfortable selling brings confidence and success in making the sale, Sheena uses techniques that puts the client at ease, giving the Business Owner and/or Sales Team options coming from a place of service in a manner that is much more conversational and not confrontational. When a client feels comfort in your presence, they make solid decisions and they don't feel buyers remorse. They see you as part of their business and trust you.

  • 7:40 pm - 8:00 pm

    Networking time

    Get some food, something to drink and stretch your legs. Meet new people.

  • 8:00 pm - 8:30 pm

    Panel Discussion - Q & A

  • 8:30 pm - 9:00 pm

    Networking & Discussion Time

    Get some food, something to drink and stretch your legs. Meet new people.

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Burwood RSL
Burwood NSW, Australia
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Hosted by Adrienne McLean