Understand CALD audiences to build stronger engagement and a more authentic connection

Across SA, over 24% of the population were born overseas and almost 18% speak a language other than English at home. Often CALD communities are not effectively reached through mainstream communication channels and a one-size-fits all approach is less effective. Diversity amongst the SA population continues to grow, along with the diversity within these CALD communities.

In this session, experts from Etcom will provide an overview of the latest data and changing SA CALD landscape, including key insights to be considered when building communications for CALD audiences. Participants will learn how SA Government can develop communications that will engage CALD communities effectively, not just efficiently.

Presented by Melissa Chaw, Managing Partner, Etcom and Lou Petrolo, Managing Partner, Etcom