Understanding your Audiences Behaviour

2 timeslots are available. Choose when buying your ticket(s) for 12:30-2pm or 5-6:30 pm >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Recordings and slides are available if you can't join live

Are you an ethical business or campaigning organisation, trying to change habits and behaviours?

Do you understand how and why your audience makes their ‘unethical choices’?

Have you walked in their shoes to understand where the opportunities for change are?

Join this audience journey mapping workshop with sustainability and behaviour change consultant, Livvy Drake (Sustainable Sidekicks)

Following this workshop you will be able to:

• Get into the mindset of your existing and ideal audiences
• Map out their day-to-day lives to understand what leads to their choices, habits and behaviours
• Identify opportunities for communication, engagement and behaviour change
• Use these principles to increase your audience base
• Develop effective campaigns for different audiences

These workshops will help you become a more effective communicator for change, so you can help more people shift their habits, make sustainable choices and become more planet friendly!

The trainer Livvy Drake has delivered award-winning behaviour change initiatives for plastic campaigning organisation City to Sea; as well as delivering training and consultancy to Reuse sector and start-ups developing behaviour change products.

This 1.5 hr workshop will provide you with a variety of simple tools from:

• User experience design
• Design thinking
• Behaviour change

That you can use as you develop new campaigns or products.

Bundle discounts 

Sign up to this workshop as part of the series and get the other two in the series for just £15 each.

As part of this series of events, you can then delve into further workshops that provide you with the practical tools to truly understand your audience's behaviours; when and why they occur and how to develop initiatives to change them.

If you can’t attend any sessions live you can watch the replays. Sign up now for these discounted rates.

Behaviour Change Principles for Environmental & Climate Changemakers (2nd March) OR Developing a Behaviour Change Initiative (16th March)

*Accessible pricing*

To make these sessions accessible there is tiered pricing with suggestions for different types of organisations and individuals. Thank you for paying the price point you can afford. This will support the scholarship places and the charity that is receiving 10% of the proceeds.

10% to support grassroots project 

This workshop will support the work of the Brown Bear Foundation (Fundacion Oso Pardo) in the Astorias and Cantabrian mountains.The population has gone from 40-400 in the last 40 years through work in the region.  The Brown Bear Foundation work supports the protection and repopulation of brown bears by buying farms and planting with fruit and nut trees that the bears favour, connecting bear areas so the populations can meet, mate and increase gene diversity. 

Scholarships

There is a scholarship programme available for campaigners from marginalised and underrepresented communities. Please email through the contact box to get a free place.

About the trainer

The Sustainable Sidekicks provide training and support for changemakers, campaigners, green champions and business owners who's purpose is to reduce their environmental impact and increase their positive impact.

Lead Sidekick Livvy Drake has a background in events and marketing. When she began working in the field of sustainable events and plastics campaigning she realised that the environmental sector was not engaging people outside of its green bubble. So she began training in and working with behaviour change practitioners to understand how greater crossover could be achieved and how marketing and communications of environmental issues could be presented differently.

She has worked on waste reduction projects for events and festivals, award-winning plastic reduction initiatives as well as providing training and support to reuse schemes and engagement initiatives.

These training modules on behaviour change package up some of the key principles Livvy finds are applicable to behaviours on a day-to-day basis and can easily be adopted and understood to deliver change outside of the ‘eco echo chamber’.

Testimonials from past participants:

"Thank you so much for another brilliant session last night. Your webinars are really useful and thought-provoking, I will definitely recommend!" - Becky

"Just to say thanks for the session last night. It was excellent. Lots of insights and new things to implement, plus some reassurance that we’re on the right track." - Daniel Webb - Everyday Plastics

"Great stuff Livvy! The stuff at the beginning about the 7 different behaviour groups was really interesting." -Rory Brown, Green Pixie